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The marketing primer: key issues and topics explained

by Lancaster, Geoffrey | Massingham, Lester.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford Heinemann 1988Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 L2M23] (1).

Business analysis for marketing managers

by Rogers, Leonard Alfred.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Heinemann 1985, c1978Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 R6B8] (1).

Profitable product management

by Ward, John.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Heinemann 1985, c1984Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 W2P7] (1).

Financial aspects of marketing

by Ward, Keith.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford Heinemann 1989Availability: No items available Lost (1).
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Trade marketing strategies: the partnership between manufacturers, brands and retailers

by Randall, Geoffrey.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford Butterworth Heinemann 1994Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 R2T7] (1).

Professional services marketing

by Morgan, Neil A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford Butterworth Heinemann 1991Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 M6P7] (1).

Economics; an introduction for students of business and marketing

by Livesey, Frank.

Edition: 2d ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Pub. on behalf of the Institute of Marketing by Heinemann 1986Availability: No items available Lost (1).

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