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Market research in the internet age: leveraging the internet for market measurement and consumer insight

by Monster, Robert W | Pettit, Raymond C.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons (Asia) Pte Ltd 2002Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 M2M23] (1).

Digimarketing: the essential guide to new media and digital marketing

by Wertime, Kent | Fenwick, Ian.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Singapore John Wiley & Sons (Asia) Pte., Ltd. 2008Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.872 W3D4] (1).

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