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Creative advertising: theory and practice

by Moriarty, Sandra E.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs, New Jersey Prentice-Hall 1986Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 M6C7] (1).

Advertising & IMC: principles and practice

by Moriarty, Sandra E.

Edition: 9th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston Pearson/Prentice Hall 2012Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 M6A2] (1).

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