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Interdisciplinary contributions to marketing management

by Lazer, William | Kelley, Eugene J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: East Lansing Michigan State University, College of Business and Public Service 1959Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 L2I6] (1).

Managerial marketing: perspectives and viewpoints: a source book

by Kelley, Eugene J | Lazer, William.

Edition: 3rdMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Irwin 1962Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8082 K3M2 -1] (3).

Managerial marketing: policies, strategies, and decisions

by Kelley, Eugene J [Editor ] | Lazer, William [Editor ].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill Irwin 1973Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8082 K3M2-1] (2).

Social marketing: perspectives and viewpoints

by Lazer, William | Kelley, Eugene J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood, Illinois Richard D Irwin 1973Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.808 L2S6] (1).

Images and marketing; a selected and annotated bibliography

by Wyckham, Robert G [Compiler & Editor] | Lazer, William [Compiler & Editor] | Crissy, William J. E [Compiler & Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chicago American Marketing Association 1971Availability: Items available for reference: Vikram Sarabhai Library [Call number: R 016.65883 W9I6] (1).

A basic bibliography on industrial marketing

by Staudt, Thomas A [Compiler] | Lazer, William [Compiler].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: East Lansing, Michigan American Marketing Association 1958Availability: Items available for reference: Vikram Sarabhai Library [Call number: R 016.6588 S8B2] (1).

Managerial marketing: perspectives and viewpoints: a source book

by Kelley, Eugene J | Lazer, William.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Illinois Richard D Irwin Inc. 1967Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8082 K3M2] (1).

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