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Marketing research

by Aaker, David A | Day, George S.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 1986Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 A2M2] (1).

Marketing research: private and public sector decisions

by Aaker, David A | Day, George S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 1980Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 A2M2] (1).

Multivariate analysis in marketing: theory and application

by Aaker, David A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Belmont Calif Wadsworth Pub 1971Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8018 A2M8] (1).

Multivariate analysis in marketing; theory and application

by Aaker, David A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Belmont Calif Wadsworth Pub 1971Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8018 A2M8] (1).

Multivariate analysis in marketing; theory and application

by Aaker, David A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Belmont Calif Wadsworth Pub 1971Availability: No items available Lost (1).

Multivariate analysis in marketing; theory and application

by Aaker, David A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Belmont Calif Wadsworth Pub 1971Availability: No items available Lost (1).

Advertising management

by Aaker, David A | Batra, Rajeev | Myers, John G.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Prentice-Hall of India Pvt. Ltd. 1992Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 A2A2/92-1] (5).

Advertising management

by Aaker, David A | Mayers, John G.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Prentice-Hall 1989Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 A2A2/89-1] (5).

Advertising management

by Aaker, David A | Mayers, John G.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs., New Jersey Prentice-Hall 1982; New Delhi Prentice-Hall of India Pvt. Ltd. 1986Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 A2A2-1] (4).

Advertising management: introductor's manual with tests

by Aaker, David A | Mayers, John G.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs. Prentice-Hall, Inc. 1982Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 A2A2(Supp)] (1).

Advertising management

by Aaker, David A | Mayers, John G.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs., New Jersey Prentice-Hall 1975Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 A2A2-1] (2).

Building strong brands

by Aaker, David A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York The Free Press 1996Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 A2B8] (1).

Marketing research

by Aaker, David A | Day, George S | Kumar, V.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 1995Availability: No items available Checked out (1).

Marketing Research

by Aaker, David A | Day, George S | Kumar, V.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley 1998Availability: No items available Lost (1).

Brand leadership

by Aaker, David A | Joachimsthaler, Erich.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York The Free Press 2000Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 A2B7] (1).

Marketing research

by Aaker, David A | Day, George S | Kumar, V.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 A2M2/2001] (1).

Essentials of marketing research

by Kumar, V | Aaker, David A | Day, George S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley 1999Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 K8E8] (1).

Marketing research: instructor's resource guide with test bank

by Aaker, David A | Kumar, V | Day, George S.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 A2M2/2001] (1).

Developing business strategies

by Aaker, David A.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons, Inc. 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.4 A2D33/2001] (1).

Essentials of marketing research

by Kumar, V | Aaker, David A | Day, George S.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley 2002Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 K8E8/2002] (1).

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