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Advances in consumer research

by Sheery, John F [Editor] | Sternthal, Brain [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Brunswick Association for Consumer Research 1992Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 A2-XIX] (1).

Advances in consumer research

by Allen, Chris T [Editor] | John, Deborah Roedder [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Brunswick Association for Consumer Research 1994Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 A2-XXI] (1).

Advances in consumer research

by Kardes, Frank R [Editor] | Sujan, Mita [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Brunswick Association for Consumer Research 1995Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 A2-XXII] (1).

Advances in consumer research

by Houston, Michael J [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Brunswick Association for Consumer Research 1988Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 A2-XV] (1).

Advances in consumer research

by Holman, Rebecca H [Editor] | Solomon, Michael R [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Brunswick Association for Consumer Research 1991Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 A2-XVIII] (1).

Consumer research for management decisions

by Prince, Melvin.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 1982Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 P7C6] (1).

Consumer research: postcards from the edge

by Brown, Stephen [Editor] | Turley, Darach [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Routledge 1997Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 C6] (1).

Employing qualitative methods in the private sector

by Mitchell, Marilyn L.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage publications 1998Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 M4E6] (1).

New developments and approaches in consumer behaviour research

by Balderjahn, Ingo [Editor ] | Mennicken, Claudia [Editor ] | Vernette, Eric [Editor ].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Macmillan 1998Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 N31] (1).

Hidden in plain sight: how to find and execute your company's next big growth strategy

by Joachimsthaler, Erich.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston Harvard Business School Press 2007Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.406 J6H4] (1).

Why people buy things they don't need: understanding and predicting consumer behavior

by Danziger, Pamela N.

Publisher: Chicago Dearborn Trade Publishing 2004Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8342 D2W4] (1).

Qualitative consumer and marketing research

by Belk, Russell | Fischer, Eileen | Kozinets, Robert V.

Publisher: London SAGE Publications Ltd., 2013Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 B3Q8] (1).

Consumer.ology: the truth about consumers and the psychology of shopping

by Graves, Philip.

Publisher: London Nicholas Brealey Publishing 2013Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 G7C6] (1).

Personalized digital advertising: how data and technology are transforming how we market

by Nesamoney, Diaz.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Old Tappan Pearson Education, Inc. 2015Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.144 N3P3] (1).

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