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Trust and shopper patronage intentions: impact of congruity in store-shopper relationships (CD) Kaul, Subhashini

by Kaul, Subhashini.

Material type: Mixed materialsMixed materials Publisher: Ahmedabad IIM, Ahmedabad 2005Availability: Items available for reference: Vikram Sarabhai Library Processing CenterCall number: TH 2007/01 (1). :

Quantitative approach to media planning (Thesis) Jain, Abhinandan Kumar

by Jain, Abhinandan Kumar.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ahmedabad IIM, Ahmedabad 1974Availability: Items available for reference: Vikram Sarabhai Library Processing CenterCall number: TH 1974/01 (2). :

Industrial buyer behaviour in the thermoplastic raw material manufacturing industry in India for capital, fabricated and standard items (Thesis) Ghosh, P. K.

by Ghosh, P. K.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ahmedabad IIM, Ahmedabad 1977Availability: Items available for reference: Vikram Sarabhai Library Processing CenterCall number: TH 1977/04 (2). :

Public distribution of food grains in India (Thesis) Gupta, Arvind

by Gupta, Arvind.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ahmedabad IIM, Ahmedabad 1977Availability: Items available for reference: Vikram Sarabhai Library Processing CenterCall number: TH 1977/05 (4). :

Function and effectiveness of product management institution in Indian consumer goods industry (Thesis) Subramaniam, Sreedhara

by Subramaniam, Sreedhara.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ahmedabad IIM, Ahmedabad 1976Availability: Items available for reference: Vikram Sarabhai Library Processing CenterCall number: TH 1976/04 (5). :

Effectiveness of the public distribution channel - the case to control led cloth distribution (Thesis) Bijapurkar, Ashok

by Bijapurkar, Ashok.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ahmedabad IIM, Ahmedabad 1979Availability: Items available for reference: Vikram Sarabhai Library Processing CenterCall number: TH 1979/01 (2). :

Impact of product on the life styles of its consumers: the case of domestic liquefied petroleum gas (Thesis) Arora, Ashok Pratap

by Arora, Ashok Pratap.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ahmedabad IIM, Ahmedabad 1980Availability: Items available for reference: Vikram Sarabhai Library Processing CenterCall number: TH 1980/01 (2). :

Managing the technology purchase decision process in the Indian public sector (Thesis) Pandya, Anil

by Pandya, Anil.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ahmedabad IIM, Ahmedabad 1982Availability: Items available for reference: Vikram Sarabhai Library Processing CenterCall number: TH 1982/03 (2). :

Consumer study of law induced behaviour and attitude change: the case of safety helmets (Thesis) Chhabra, Harwant Singh

by Chhabra, Harwant Singh.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ahmedabad IIM, Ahmedabad 1983Availability: Items available for reference: Vikram Sarabhai Library Processing CenterCall number: TH 1983/02 (2). :

New product introduction processes in Indian consumer goods industry (Thesis) Raju Vijarram, M.

by Raju Vijarram, M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ahmedabad IIM, Ahmedabad 1984Availability: Items available for reference: Vikram Sarabhai Library Processing CenterCall number: TH 1984/04 (2). :

Attribution theoretical analysis of consumers satisfaction and dissatisfaction with products (Thesis) Jha, Mithileshwar

by Jha, Mithileshwar.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ahmedabad IIM, Ahmedabad 1985Availability: Items available for reference: Vikram Sarabhai Library Processing CenterCall number: TH 1985/05 (2). :

Marketing strategies of the state level organisation in public distribution: a study of civil supplies corporations (Thesis) Koshy, Abraham

by Koshy, Abraham.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ahmedabad IIM, Ahmedabad 1987Availability: Items available for reference: Vikram Sarabhai Library Processing CenterCall number: TH 1987/02 (2). :

A Study of the campaign planning process in Indian and French advertising agencies (Vol. 1, 2 & 3) (Thesis) Nathan, S. V.

by Nathan, S. V.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ahmedabad IIM, Ahmedabad 1990Availability: Items available for reference: Vikram Sarabhai Library Processing CenterCall number: TH 1990/03 (V.1)-1 (6). :

New services evolution processes (Thesis) Bhatt, Sanjeev

by Bhatt, Sanjeev.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ahmedabad IIM, Ahmedabad 1991Availability: Items available for reference: Vikram Sarabhai Library Processing CenterCall number: TH 1991/01 (2). :

Relative importance of life style and demographic/socio-economic variables in explaining ownership of consumer durable products (Thesis) Garg, Raka

by Garg, Raka.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ahmedabad IIM, Ahmedabad 1991Availability: Items available for reference: Vikram Sarabhai Library Processing CenterCall number: TH 1991/02 (2). :

Industrial buying behaviour: a study of non-routine purchase decision process in a public sector enterprise (Thesis) Sanal Kumar, V.

by Sanal Kumar, V.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ahmedabad IIM, Ahmedabad 1991Availability: Items available for reference: Vikram Sarabhai Library Processing CenterCall number: TH 1991/05 (2). :

Marketing in spearhead strategic development organisations (Thesis) Moorthy, Ravi C.

by Moorthy, Ravi C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ahmedabad IIM, Ahmedabad 1993Availability: Items available for reference: Vikram Sarabhai Library Processing CenterCall number: TH 1993/05 (3). :

Consumer evaluation of brand extensions: the process, and moderating role of involvement (Thesis) Ganapathy, Shobha

by Ganapathy, Shobha.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ahmedabad IIM, Ahmedabad 1998Availability: Items available for reference: Vikram Sarabhai Library Processing CenterCall number: TH 1998/04 (2). :

Distribution strategies and performance: a cross-national comparison of the automobile industry (Thesis) Mukherjee, Avinandan

by Mukherjee, Avinandan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ahmedabad IIM, Ahmedabad 1999Availability: Items available for reference: Vikram Sarabhai Library Processing CenterCall number: TH 1999/03 (2). :

Relationship of prior product knowledge to pre-purchase information search: a motivation theory approach (Thesis) Awasthy, Dheeraj

by Awasthy, Dheeraj.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ahmedabad IIM, Ahmedabad 2005Availability: Items available for reference: Vikram Sarabhai Library Processing CenterCall number: TH 2005/01 (2). :

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