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Techno-ready marketing: how and why your customers adopt technology Parasuraman, A.

by Parasuraman, A | Colby, Charles L.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York The Free Press 2001Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 P2T3 (1).

Contemporary Marketing (CD) Boone, Louis E. Chapters 1-4

by Boone, Louis E | Kurtz, David L.

Edition: 11th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Canada Thomson 2004Availability: Items available for reference: Vikram Sarabhai Library Not for loanCall number: D000087 (1). :

Contemporary marketing (CD) Boone, Louis E. Chapters 5-10

by Boone, Louis E | Kurtz, David L.

Edition: 11th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Canada Thomson 2004Availability: Items available for reference: Vikram Sarabhai Library Not for loanCall number: D000088 (1). :

Contemporary marketing (CD) Boone, Louis E. Chapters 11-14

by Boone, Louis E | Kurtz, David L.

Edition: 11th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Canada Thomson 2004Availability: Items available for reference: Vikram Sarabhai Library Not for loanCall number: D000089 (1). :

Contemporary Marketing Boone, Louis E. Chapters 15-19

by Boone, Louis E | Kurtz, David L.

Edition: 11th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Canada Thomson 2004Availability: Items available for reference: Vikram Sarabhai Library Not for loanCall number: D000090 (1). :

Contemporary Marketing Xtra (CD) Boone, Louis E.

by Boone, Louis E | Kurtz, David L.

Edition: 11th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Canada Thomson 2003Availability: Items available for reference: Vikram Sarabhai Library Not for loanCall number: D000091 (1). :

Managing and marketing radical innovations: marketing new technology

by Sandberg, Brigitta.

Publisher: London Routledge Publishers 2008Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.4063 S2M2 (1).

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