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Modern marketing management in the Indian context

by Davar, Rustom S.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Bombay Progressive Corporation 1973Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.80954 D2M6-1] (2).

Indian consumers: studies and cases for marketing decision

by Mehta, Subhash C.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Bombay Tata-McGraw-Hill Publishing, Co. Ltd. 1973Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83954 M3I6-1] (3).

Advertising regulationsin India: in the context of the consumer and MRTP by Amit Bordia (Student Project)

by Bordia, Amit.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 1998Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 1998/618 ] (1).

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