Results of search for 'an:7071' › Indian Institute of Management Ahmedabad catalog

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		Marketing scales handbook : a compilation of multi-item measures, volume II by Bruner, Gordon C \| Hensel, Paul J [Co-author]. Edition: Volume IIMaterial type: Book; Literary form: Not fiction Publication details: Chicago American Marketing Association 1996Availability: Items available for reference: Vikram Sarabhai Library Processing Center (1) Call number: 658.83028 B7M22. Add to cart (remove)
		No cover image available Marketing scales handbook : a compilation of multi-item measures by Bruner, Gordon C \| Hensel, Paul J [Co-author]. Edition: Volume IMaterial type: Book; Literary form: Not fiction Publication details: Chicago American Marketing Association 1994Availability: Items available for reference: Vikram Sarabhai Library Processing Center (1) Call number: 658.83028 B7M21. Add to cart (remove)
		Marketing analytics: essential tools for data-driven decisions by Venkatesan, Rajkumar \| Farris, Paul W [Co-author] \| Wilcox, Ronald T [Co-author]. Material type: Book; Literary form: Not fiction Publication details: Charlottesville University of Virginia Press 2021Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.83 V3M2. Place hold Add to cart (remove)
		Business analytics: a management approach by Vidgen, Richard \| Kirshner, Sam [Co-author] \| Tan, Felix [Co-author]. Publication details: New York Bloomsbury Publishing 2019Online access: Access through ebook central Availability: Not available: e-Book - Digital Access (1). Add to cart (remove)
		Designing performance measurement systems: theory and practice of key performance indicators by Franceschini, Fiorenzo \| Galetto, Maurizio [Co-author] \| Maisano, Domenico [Co-author]. Series: Management for professionalsMaterial type: Book; Format: print ; Literary form: Not fiction Publication details: Cham Springer 2019Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.3125 F7D3. Place hold Add to cart (remove)
		AI in marketing, sales and service: how marketers without a data science degree can use AI, big data and bots by Gentsch, Peter. Material type: Book; Literary form: Not fiction Publication details: Cham Springer Nature 2019Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.80028563 G3A4. Place hold Add to cart (remove)
		Netnography: the essential guide to qualitative social media research by Kozinets, Robert V \| Ainsley, Michael [Editor]. Edition: 3rdMaterial type: Book; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications 2020Availability: Not available: Checked out (1). Place hold Add to cart (remove)
		Humanizing big data: marketing at the meeting of data, social science and consumer insight by Strong, Colin. Material type: Book; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2015Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8340285 S8H8. Lists: Big data , Big Data_Book Display , Prof. Vishal Gupta, VR_Data Analytics, Data Visualization and Big Data. Place hold Add to cart (remove)
		Creating value: the theory and practice of marketing semiotics research by Oswald, Laura R. Material type: Book; Format: print ; Literary form: Not fiction Publication details: United Kingdom Oxford University Press 2015Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.1 O8C7. Place hold Add to cart (remove)
		Cutting-edge marketing analytics: real world cases and data sets for hands on learning by Venkatesan, Rajkumar \| Farris, Paul \| Wilcox, Ronald T. Material type: Book; Format: print ; Literary form: Not fiction Publication details: New Jersey Pearson 2015Availability: Not available: Checked out (1). Lists: Big data , VR_Data Analytics, Data Visualization and Big Data. Place hold Add to cart (remove)
		Hidden in plain sight: how to create extraordinary products for tomorrow's customers by Chipchase, Jan \| Steinhardt, Simon. Material type: Book; Format: print ; Literary form: Not fiction Publication details: New York Harper Business 2010Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.575 C4H4. Place hold Add to cart (remove)
		Consumer.ology: the truth about consumers and the psychology of shopping by Graves, Philip. Publication details: London Nicholas Brealey Publishing 2013Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.83 G7C6. Place hold Add to cart (remove)
		Boundary spanning elements and marketing function in organization: concepts and empirical studies by Sahadev, Sunil [Editor] \| Purani, Keyoor [Editor] \| Malhotra, Neeru [Editor]. Publication details: Switzerland Springer 2015Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 B6. Place hold Add to cart (remove)
		Essentials of marketing research: putting research into practice by Clow, Kenneth E \| James, Karen E. Material type: Book; Format: print ; Literary form: Not fiction Publication details: Los Angeles Sage 2014Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.83 C5E8. Place hold Add to cart (remove)
		Legends in marketing - 8 Vols. by Wind, Yoram \| Sheth, Jagdish N [Series Editor] \| Thomas, Robert J [Editor (Vol.I)] \| Kahn, Barbara E [Editor (Vol.II)] \| Meyer, Robert J [Editor (Vol.II)] \| Mahajan, Vijay [Editor (Vol.III)] \| Reibstein, David J [Editor (Vol.IV)] \| Bell, David R [Editor (Vol.V)] \| Jain, Arun K [Editor (Vol.VI)] \| Rao, Vithala R [Editor (Vol.VII)] \| Day, George S [Editor (Vol.VIII)]. Series: Legends in MarketingMaterial type: Book; Format: print ; Literary form: Not fiction Publication details: Los Angeles Sage Publications 2014Availability: Not available: Not for Issue (8). Lists: Jagdish Sheth. Add to cart (remove)
		Tilt: shifting your strategy from products to customers by Dawar, Niraj. Material type: Book; Format: print ; Literary form: Not fiction Publication details: Boston Harvard Business Review Press 2013Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.802 D2T4. Place hold Add to cart (remove)
		Legends in marketing - 8 Vols. by Gronroos, Christian \| Sheth, Jagdish N [Series Editor] \| Fisk, Raymond P [Editor (Vol.1)] \| Edvardsson, Bo [Editor (Vol.2)] \| Strandvik, Tore [Editor (Vol.3)] \| Crosby, Lawrence A [Editor (Vol.4)] \| Ballantyne, David [Editor (Vol.5)] \| Brodie, Roderick P [Editor (Vol.6)] \| Schultz, Donald [Editor (Vol.7)] \| Lindqvist, Lars-Johan [Editor (Vol.8)] \| Baron, J. Stephen [Contributor (Vol.1)] \| Bitner, Mary Jo [Contributor (Vol.1)] \| Kristensson, Per [Contributor (Vol.1)] \| Svensson, Goran [Contributor (Vol.2)] \| Voss, Chris [Contributor (Vol.2)] \| Wirtz, Jochen [Contributor (Vol.2)] \| Barnes, James G [Contributor (Vol.3)] \| Gustafsson, Anders [Contributor (Vol.3)] \| Storbacka, Kaj [Contributor (Vol.3)] \| Cronin, J. Joseph [Contributor (Vol.4)] \| Frankwick, Gary L [Contributor (Vol.4)] \| Gremler, Dwayne D [Contributor (Vol.4)] \| Payne, Adrian [Contributor (Vol.5)] \| Saren, Michael [Contributor (Vol.5)] \| Varey, Richard [Contributor (Vol.5)] \| Baker, Michael J [Contributor (Vol.6)] \| Brookes, Richard W [Contributor (Vol.6)] \| Kleinaltenkamp, Michael [Contributor (Vol.6)] \| Little, Victoria J [Contributor (Vol.6)] \| Duncan, Thomas R [Contributor (Vol.7)] \| Kerr, Gayle [Contributor (Vol.7)] \| Kitchen, Philip J [Contributor (Vol.7)] \| Lindberg-Repo, Kirsti [Contributor (Vol.7)] \| Moriarty, Sandra [Contributor (Vol.7)] \| Gummesson, Evert [Contributor (Vol.8)] \| Kotler, Philip [Contributor (Vol.8)] \| Paltschik, Mikael [Contributor (Vol.8)] \| Ramirez, Rafael [Contributor (Vol.8)]. Publication details: New Delhi Sage Publications 2013Availability: Not available: Not for Issue (8). Lists: Jagdish Sheth. Add to cart (remove)
		Marketing research by Burns, Alvin C \| Bush, Ronald F. Edition: 7th ed.Material type: Book; Format: print ; Literary form: Not fiction Publication details: Boston Pearson 2014Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.83 B8M2. Place hold Add to cart (remove)
		Marketing research: concepts and cases by Cooper, Donald. R \| Schindler, Pamela S. Publication details: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2006Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.83 C6M2. Place hold Add to cart (remove)
		Marketing research by Pati, Debashis. Series: Business library Publication details: Hyderabad University Press 2002Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.83 P2M2. Place hold Add to cart (remove)

		Marketing scales handbook : a compilation of multi-item measures, volume II by Bruner, Gordon C \| Hensel, Paul J [Co-author]. Edition: Volume IIMaterial type: Book; Literary form: Not fiction Publication details: Chicago American Marketing Association 1996Availability: Items available for reference: Vikram Sarabhai Library Processing Center (1) Call number: 658.83028 B7M22. Add to cart (remove)
		No cover image available Marketing scales handbook : a compilation of multi-item measures by Bruner, Gordon C \| Hensel, Paul J [Co-author]. Edition: Volume IMaterial type: Book; Literary form: Not fiction Publication details: Chicago American Marketing Association 1994Availability: Items available for reference: Vikram Sarabhai Library Processing Center (1) Call number: 658.83028 B7M21. Add to cart (remove)
		Marketing analytics: essential tools for data-driven decisions by Venkatesan, Rajkumar \| Farris, Paul W [Co-author] \| Wilcox, Ronald T [Co-author]. Material type: Book; Literary form: Not fiction Publication details: Charlottesville University of Virginia Press 2021Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.83 V3M2. Place hold Add to cart (remove)
		Business analytics: a management approach by Vidgen, Richard \| Kirshner, Sam [Co-author] \| Tan, Felix [Co-author]. Publication details: New York Bloomsbury Publishing 2019Online access: Access through ebook central Availability: Not available: e-Book - Digital Access (1). Add to cart (remove)
		Designing performance measurement systems: theory and practice of key performance indicators by Franceschini, Fiorenzo \| Galetto, Maurizio [Co-author] \| Maisano, Domenico [Co-author]. Series: Management for professionalsMaterial type: Book; Format: print ; Literary form: Not fiction Publication details: Cham Springer 2019Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.3125 F7D3. Place hold Add to cart (remove)
		AI in marketing, sales and service: how marketers without a data science degree can use AI, big data and bots by Gentsch, Peter. Material type: Book; Literary form: Not fiction Publication details: Cham Springer Nature 2019Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.80028563 G3A4. Place hold Add to cart (remove)
		Netnography: the essential guide to qualitative social media research by Kozinets, Robert V \| Ainsley, Michael [Editor]. Edition: 3rdMaterial type: Book; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications 2020Availability: Not available: Checked out (1). Place hold Add to cart (remove)
		Humanizing big data: marketing at the meeting of data, social science and consumer insight by Strong, Colin. Material type: Book; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2015Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8340285 S8H8. Lists: Big data , Big Data_Book Display , Prof. Vishal Gupta, VR_Data Analytics, Data Visualization and Big Data. Place hold Add to cart (remove)
		Creating value: the theory and practice of marketing semiotics research by Oswald, Laura R. Material type: Book; Format: print ; Literary form: Not fiction Publication details: United Kingdom Oxford University Press 2015Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.1 O8C7. Place hold Add to cart (remove)
		Cutting-edge marketing analytics: real world cases and data sets for hands on learning by Venkatesan, Rajkumar \| Farris, Paul \| Wilcox, Ronald T. Material type: Book; Format: print ; Literary form: Not fiction Publication details: New Jersey Pearson 2015Availability: Not available: Checked out (1). Lists: Big data , VR_Data Analytics, Data Visualization and Big Data. Place hold Add to cart (remove)
		Hidden in plain sight: how to create extraordinary products for tomorrow's customers by Chipchase, Jan \| Steinhardt, Simon. Material type: Book; Format: print ; Literary form: Not fiction Publication details: New York Harper Business 2010Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.575 C4H4. Place hold Add to cart (remove)
		Consumer.ology: the truth about consumers and the psychology of shopping by Graves, Philip. Publication details: London Nicholas Brealey Publishing 2013Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.83 G7C6. Place hold Add to cart (remove)
		Boundary spanning elements and marketing function in organization: concepts and empirical studies by Sahadev, Sunil [Editor] \| Purani, Keyoor [Editor] \| Malhotra, Neeru [Editor]. Publication details: Switzerland Springer 2015Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 B6. Place hold Add to cart (remove)
		Essentials of marketing research: putting research into practice by Clow, Kenneth E \| James, Karen E. Material type: Book; Format: print ; Literary form: Not fiction Publication details: Los Angeles Sage 2014Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.83 C5E8. Place hold Add to cart (remove)
		Legends in marketing - 8 Vols. by Wind, Yoram \| Sheth, Jagdish N [Series Editor] \| Thomas, Robert J [Editor (Vol.I)] \| Kahn, Barbara E [Editor (Vol.II)] \| Meyer, Robert J [Editor (Vol.II)] \| Mahajan, Vijay [Editor (Vol.III)] \| Reibstein, David J [Editor (Vol.IV)] \| Bell, David R [Editor (Vol.V)] \| Jain, Arun K [Editor (Vol.VI)] \| Rao, Vithala R [Editor (Vol.VII)] \| Day, George S [Editor (Vol.VIII)]. Series: Legends in MarketingMaterial type: Book; Format: print ; Literary form: Not fiction Publication details: Los Angeles Sage Publications 2014Availability: Not available: Not for Issue (8). Lists: Jagdish Sheth. Add to cart (remove)
		Tilt: shifting your strategy from products to customers by Dawar, Niraj. Material type: Book; Format: print ; Literary form: Not fiction Publication details: Boston Harvard Business Review Press 2013Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.802 D2T4. Place hold Add to cart (remove)
		Legends in marketing - 8 Vols. by Gronroos, Christian \| Sheth, Jagdish N [Series Editor] \| Fisk, Raymond P [Editor (Vol.1)] \| Edvardsson, Bo [Editor (Vol.2)] \| Strandvik, Tore [Editor (Vol.3)] \| Crosby, Lawrence A [Editor (Vol.4)] \| Ballantyne, David [Editor (Vol.5)] \| Brodie, Roderick P [Editor (Vol.6)] \| Schultz, Donald [Editor (Vol.7)] \| Lindqvist, Lars-Johan [Editor (Vol.8)] \| Baron, J. Stephen [Contributor (Vol.1)] \| Bitner, Mary Jo [Contributor (Vol.1)] \| Kristensson, Per [Contributor (Vol.1)] \| Svensson, Goran [Contributor (Vol.2)] \| Voss, Chris [Contributor (Vol.2)] \| Wirtz, Jochen [Contributor (Vol.2)] \| Barnes, James G [Contributor (Vol.3)] \| Gustafsson, Anders [Contributor (Vol.3)] \| Storbacka, Kaj [Contributor (Vol.3)] \| Cronin, J. Joseph [Contributor (Vol.4)] \| Frankwick, Gary L [Contributor (Vol.4)] \| Gremler, Dwayne D [Contributor (Vol.4)] \| Payne, Adrian [Contributor (Vol.5)] \| Saren, Michael [Contributor (Vol.5)] \| Varey, Richard [Contributor (Vol.5)] \| Baker, Michael J [Contributor (Vol.6)] \| Brookes, Richard W [Contributor (Vol.6)] \| Kleinaltenkamp, Michael [Contributor (Vol.6)] \| Little, Victoria J [Contributor (Vol.6)] \| Duncan, Thomas R [Contributor (Vol.7)] \| Kerr, Gayle [Contributor (Vol.7)] \| Kitchen, Philip J [Contributor (Vol.7)] \| Lindberg-Repo, Kirsti [Contributor (Vol.7)] \| Moriarty, Sandra [Contributor (Vol.7)] \| Gummesson, Evert [Contributor (Vol.8)] \| Kotler, Philip [Contributor (Vol.8)] \| Paltschik, Mikael [Contributor (Vol.8)] \| Ramirez, Rafael [Contributor (Vol.8)]. Publication details: New Delhi Sage Publications 2013Availability: Not available: Not for Issue (8). Lists: Jagdish Sheth. Add to cart (remove)
		Marketing research by Burns, Alvin C \| Bush, Ronald F. Edition: 7th ed.Material type: Book; Format: print ; Literary form: Not fiction Publication details: Boston Pearson 2014Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.83 B8M2. Place hold Add to cart (remove)
		Marketing research: concepts and cases by Cooper, Donald. R \| Schindler, Pamela S. Publication details: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2006Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.83 C6M2. Place hold Add to cart (remove)
		Marketing research by Pati, Debashis. Series: Business library Publication details: Hyderabad University Press 2002Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.83 P2M2. Place hold Add to cart (remove)

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