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Marketing analytics: essential tools for data-driven decisions

by Venkatesan, Rajkumar | Farris, Paul W [Co-author] | Wilcox, Ronald T [Co-author].

Material type: Text Book; Literary form: Not fiction Publication details: Charlottesville University of Virginia Press 2021Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.83 V3M2.

Entrepreneurial marketing: a practical managerial approach

by Hisrich, Robert D | Ramadani,Veland [Co-author].

Material type: Text Book; Literary form: Not fiction Publication details: Cheltenham Edward Elgar 2020Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 H4E6.

Marketing management

by Kotler, Philip | Kelller, Kevin Lane [Co-author] | Chernev, Alexander [Co-author] | Sheth, Jagdish N [Co-author] | Shainesh, G [Co-author].

Edition: 16th ed.Material type: Text Book; Literary form: Not fiction Publication details: Noida Pearson 2022Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 K6M2-2022.
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Market-based management

by Best, Roger.

Edition: 6thMaterial type: Text Book Publication details: Noida Pearson 2015Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 B3M2/2015.

What customers hate: drive fast and scalable growth by eliminating the things that drive business away

by Webb, Nicholas J.

Material type: Text Book; Literary form: Not fiction Publication details: USA HarperCollins 2022Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.812 W3W4.

Marketing strategy: based on first principles and data analytics

by Palmatier, Robert | Sridhar, Shrihari [Co-author].

Edition: 2nd ed.Material type: Text Book; Literary form: Not fiction Publication details: London Red Globe Press 2021Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.87 P2M2.

Visual Studio 2019 in depth

by Du Preez, Ockert J.

Material type: Text Book; Literary form: Not fiction Publication details: New Delhi BPB Publications 2019Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 006.78 D8V4.

Applications in basic marketing: clippings from the popular business press 2005-2006 edition

by Perreault, William D | McCarthy, E. Jerome [Co-author].

Material type: Text Book; Literary form: Not fiction Publication details: New York McGraw-Hill Irwin 2005Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.802 P3A7.

Intelligent marketing: employing new-age technologies

by Kumar, V.

Material type: Text Book; Literary form: Not fiction Publication details: New Delhi Sage Publications India 2021Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.872 K8I6.

Principles of marketing

by Kotler, Philip | Armstrong, Gary.

Edition: 15th ed Publication details: India Pearson Education 2016Availability: Not available: Checked out (1).

Brand shastra: use the power of marketing to transform your life

by Dhar, Mainak.

Publication details: India Portfolio / Penguin 2016Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.827 D4B7.
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Epic content marketing: how to tell a different story, break through the clutter, and win more customers by marketing less

by Pulizzi, Joe.

Publication details: New York McGraw-Hill Education 2014Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 P8E7.
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Chaos monkeys: obscene fortune and random failure in Silicon Valley

by Martinez, Antonio Garcia.

Publication details: New York Harper 2016Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.872 M2C4.

Marketing whitebook 2015-16: the essential handbook for marketers

by Businessword.

Edition: 11thMaterial type: Text Book; Literary form: Not fiction Publication details: New Delhi Businessworld 2015Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8005 B8M2/2015-16.

HBR's 10 must reads: on strategic marketing

by Levitt, Theodore [Editor] | Harvard Business Review.

Series: HBR's 10 Must Reads Series Publication details: Boston Harvard Business Review Press 2015Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8‚Äč02 H2.
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Marketing whitebook 2014-15: the essential handbook for marketers

by Businessworld.

Edition: 10thMaterial type: Text Book; Literary form: Not fiction Publication details: New Delhi GBN Media 2014Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8005 B8M2/2014-15.

Media planning and buying: principles and practice in the Indian context

by Menon, Arpita.

Publication details: New Delhi Tata McGraw Hill Education Private Limited 2010Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659 M3M3.

Business marketing: concepts and cases

by Sarin, Sharad.

Publication details: New Delhi McGraw Hill Education (India) Private Ltd 2013Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.802 S2B8.

Boundary spanning elements and marketing function in organization: concepts and empirical studies

by Sahadev, Sunil [Editor] | Purani, Keyoor [Editor] | Malhotra, Neeru [Editor].

Publication details: Switzerland Springer 2015Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 B6.

Marketing channel strategy

by Palmatier, Robert W | Stern, Louis W | El-Ansary, Adel I.

Edition: 8th ed. Publication details: Boston Pearson 2015Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.87 P2M2.

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