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Marketing strategy: based on first principles and data analytics

by Palmatier, Robert | Sridhar, Shrihari [Co-author].

Edition: 2nd ed.Material type: Text Text; Literary form: Not fiction Publication details: London Red Globe Press 2021Availability: Not available: Checked out (1).

Visual Studio 2019 in depth

by Du Preez, Ockert J.

Material type: Text Text; Literary form: Not fiction Publication details: New Delhi BPB Publications 2019Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 006.78 D8V4.

Applications in basic marketing: clippings from the popular business press 2005-2006 edition

by Perreault, William D | McCarthy, E. Jerome [Co-author].

Material type: Text Text; Literary form: Not fiction Publication details: New York McGraw-Hill Irwin 2005Availability: Not available: Checked out (1).

Intelligent marketing: employing new-age technologies

by Kumar, V.

Material type: Text Text; Literary form: Not fiction Publication details: New Delhi Sage Publications India 2021Availability: Not available: Checked out (1).

Principles of marketing

by Kotler, Philip | Armstrong, Gary.

Edition: 15th ed Publication details: India Pearson Education 2016Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 K6P7-2016.

Brand shastra: use the power of marketing to transform your life

by Dhar, Mainak.

Publication details: India Portfolio / Penguin 2016Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.827 D4B7.
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Epic content marketing: how to tell a different story, break through the clutter, and win more customers by marketing less

by Pulizzi, Joe.

Publication details: New York McGraw-Hill Education 2014Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 P8E7.
Lists:

Chaos monkeys: obscene fortune and random failure in Silicon Valley

by Martinez, Antonio Garcia.

Publication details: New York Harper 2016Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.872 M2C4.

Marketing whitebook 2015-16: the essential handbook for marketers

by Businessword.

Edition: 11thMaterial type: Text Text; Literary form: Not fiction Publication details: New Delhi Businessworld 2015Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8005 B8M2/2015-16.

HBR's 10 must reads: on strategic marketing

by Levitt, Theodore [Editor] | Harvard Business Review.

Series: HBR's 10 Must Reads Series Publication details: Boston Harvard Business Review Press 2015Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8‚Äč02 H2.

Marketing whitebook 2014-15: the essential handbook for marketers

by Businessworld.

Edition: 10thMaterial type: Text Text; Literary form: Not fiction Publication details: New Delhi GBN Media 2014Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8005 B8M2/2014-15.

Media planning and buying: principles and practice in the Indian context

by Menon, Arpita.

Publication details: New Delhi Tata McGraw Hill Education Private Limited 2010Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659 M3M3.

Business marketing: concepts and cases

by Sarin, Sharad.

Publication details: New Delhi McGraw Hill Education (India) Private Ltd 2013Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.802 S2B8.

Boundary spanning elements and marketing function in organization: concepts and empirical studies

by Sahadev, Sunil [Editor] | Purani, Keyoor [Editor] | Malhotra, Neeru [Editor].

Publication details: Switzerland Springer 2015Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 B6.

Marketing channel strategy

by Palmatier, Robert W | Stern, Louis W | El-Ansary, Adel I.

Edition: 8th ed. Publication details: Boston Pearson 2015Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.87 P2M2.

Tilt: shifting your strategy from products to customers

by Dawar, Niraj.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston Harvard Business Review Press 2013Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.802 D2T4.

Entrepreneurial marketing: global perspectives

by Sethna, Zubin [Editor] | Jones, Rosalind [Editor] | Harrigan, Paul [Editor].

Publication details: United Kingdom Emerald 2013Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 E6.

Business to business marketing management: a global perspective

by Zimmerman, Alan | Blythe, Jim.

Edition: 2nd ed. Publication details: London Routledge 2013Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.804 Z4B8.

Marketing

by Baines, Paul | Fill, Chris [Co-author] | Page, Kelly [Co-author] | Sinha, Piyush K [Co-author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford Oxford University Press 2013Availability: Items available for loan: Vikram Sarabhai Library (2) Call number: FP 658.8 B2M22-2, ... Not available: Not for Issue (1).

Marketing management: analysis, planning, implementation and control

by Kotler, Philip.

Edition: 9th ed. Publication details: New Delhi Prentice-Hall of India Pvt. Ltd., 1997Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 K6M23.

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