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Effect of sexual illustrations on brand - product recall: an experimental study by Subhash C. Mehta, N. P. Bhagwat and Pravin Bhargava (Working Paper, No. 1979/281) Mehta, Subhash C.

by Mehta, Subhash C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 1979Availability: Items available for loan: Vikram Sarabhai LibraryCall number: WP 1979 (281) (1).

Global supply chain quality management: product recalls and their impact

by Flynn, Barbara B [Editor] | Zhao, Xiande [Editor].

Publisher: Boca Raton CRC Press 2015Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.56 G5 (1).

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