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Digital identity and marketing strategy for bottom of the pyramid businesses (CD)

by Dutta, Sayan.

Material type: Computer file Computer file; Format: electronic Publication details: Ahmedabad Indian Institute of Management Ahmedabad 2020Availability: Not available: Not for Issue (1).

Building a B2B branding & marketing strategy for SEWA Abodana to Increase Income opportunities for women artisan members (CD)

by Chaurasia, Arun | Tyle, Pranay [Co-author].

Material type: Computer file Computer file; Format: electronic Publication details: Ahmedabad Indian Institute of Management Ahmedabad 2019Online access: e-Project Availability: Not available: Not for Issue (1).

Strategy management and marketing

by Singh, S. D.

Series: Encyclopaedia of Marketing Research Publication details: New Delhi Anmol Publications Pvt. Ltd. 2012Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.4012 S4S8.

Legends in marketing. Jagdish N. Sheth

by Sheth, Jagdish N | Krishnan, Balaji C [Set editor] | Park, C. Whan [Volume editor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications 2010Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.90092 S4L3-II.

Legends in marketing. Jagdish N. Sheth

by Sheth, Jagdish N | Krishnan, Balaji C [Set and volume editor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications 2010Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.90092 S4L3-III.

Legends in marketing. Jagdish N. Sheth

by Sheth, Jagdish N | Krishnan, Balaji C [Set editor] | Eshghi, Abdolreza [Volume editor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications 2010Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.90092 S4L3-IV.

Legends in marketing. Jagdish N. Sheth

by Sheth, Jagdish N | Krishnan, Balaji C [Set Editor] | Lutz, Richard J [Volume Editor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications 2010Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.90092 S4L3-I.

The four steps to the epiphany: successful strategies for products that win

by Blank, Steven G.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Cafepress.com 2007Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.853 B5F6.

Export market strategy of agricultural products (non-canalised) (focus on small scale industries and role of STC) by Ashutosh Mishra (Student Project)

by Mishra, Ashutosh.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Ahmedabad Indian Institute of Management 1986Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 1986/38 .

Understanding the marketing environment and seed industry and formulating a model of marketing strategy for a seed producing company by Pankaj Kapoor(Student Project)

by Kapoor, Pankaj.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Ahmedabad Indian Institute of Management 1987Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 1987/55 .
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Development of marketing strategy for an industrial product with special reference to computer based energy conservation system for boilers by Ashit S. Desai (Student Project)

by Desai, Ashit S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Ahmedabad Indian Institute of Management 1987Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 1987/61 .

Marketing strategy for fast foods by Kumar S. and Ranju Kumar Mohan (Student Project)

by Kumar, S | Mohan, Ranju Kumar.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Ahmedabad Indian Institute of Management 1988Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 1988/97 .

Marketing strategy for the introduction of 'Stenerol Plus' by M/s. Hoechst (India) Limited by Wilfred Amaldoss (Student Project)

by Amaldoss, Wilfred.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Ahmedabad Indian Institute of Management 1988Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 1988/122 .

Post launch evaluation of the marketing strategy of a range of bakery products by Amit Gupta, Pradeep Katyal and Sukbir Singh Malik (Student Project)

by Gupta, Amit | Katyal, Pradeep | Malik, Sukbir Singh.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Ahmedabad Indian Institute of Management 1990Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 1990/205 .

Marketing strategy for PSBs for urban households during 1990 by Dipta Chakraborty and Vishnu , Mohan Prasad (Student Project)

by Chakraborty, Dipta | Prasad, Vishnu Mohan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Ahmedabad Indian Institute of Management 1990Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 1990/238 .

International marketing strategy for a consumer electronics company by Vivek Kumar and Yeshwanth Kumar (Student Project)

by Kumar, Vivek | Kumar, Yeshwanth.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Ahmedabad Indian Institute of Management 1991Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 1991/256 .

Formulation of marketing strategy for hybrid seeds by Pramesh Arya and A.K. Tyagi (Student Project)

by Arya, Pramesh | Tyagi, A. K.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Ahmedabad Indian Institute of Management 1991Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 1991/283 .

Study of the marketing strategy of a formulator in pesticide industry by Jitendra Kumar Senapati and Sambit Satapathy (Student Project)

by Senapati, Jitendra Kumar | Satapathy, Sambit.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Ahmedabad Indian Institute of Management 1992Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 1992/297 .

Marketing strategy in the pesticide industry - emerging trends by Rajiv Kumar (Student Project)

by Kumar, Rajiv.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Ahmedabad Indian Institute of Management 1995Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 1995/518 .

Marketing strategy for a new entrant in the textile sector in India by N Satish and Goutam Datta (Student Project)

by Sathish, N | Datta, Goutam.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Ahmedabad Indian Institute of Management 1995Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 1995/519 .

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