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We are like that only: understanding the logic of consumer India Bijapurkar, Rama

by Bijapurkar, Rama.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Penguin Books India 2007Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 B4W3 (1).

Export market strategy of agricultural products (non-canalised) (focus on small scale industries and role of STC) by Ashutosh Mishra (Student Project) Mishra, Ashutosh

by Mishra, Ashutosh.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 1986Availability: Items available for reference: Vikram Sarabhai Library Not for loanCall number: SP 1986/38 (1). :

Understanding the marketing environment and seed industry and formulating a model of marketing strategy for a seed producing company by Pankaj Kapoor(Student Project) Kapoor, Pankaj

by Kapoor, Pankaj.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 1987Availability: Items available for reference: Vikram Sarabhai Library Not for loanCall number: SP 1987/55 (1). :
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Development of marketing strategy for an industrial product with special reference to computer based energy conservation system for boilers by Ashit S. Desai (Student Project) Desai, Ashit S.

by Desai, Ashit S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 1987Availability: Items available for reference: Vikram Sarabhai Library Not for loanCall number: SP 1987/61 (1). :

Marketing strategy for fast foods by Kumar S. and Ranju Kumar Mohan (Student Project) Kumar, S.

by Kumar, S | Mohan, Ranju Kumar.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 1988Availability: Items available for reference: Vikram Sarabhai Library Not for loanCall number: SP 1988/97 (1). :

Marketing strategy for the introduction of 'Stenerol Plus' by M/s. Hoechst (India) Limited by Wilfred Amaldoss (Student Project) Amaldoss, Wilfred

by Amaldoss, Wilfred.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 1988Availability: Items available for reference: Vikram Sarabhai Library Not for loanCall number: SP 1988/122 (1). :

Post launch evaluation of the marketing strategy of a range of bakery products by Amit Gupta, Pradeep Katyal and Sukbir Singh Malik (Student Project) Gupta, Amit

by Gupta, Amit | Katyal, Pradeep | Malik, Sukbir Singh.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 1990Availability: Items available for reference: Vikram Sarabhai Library Not for loanCall number: SP 1990/205 (1). :

Marketing strategy for PSBs for urban households during 1990 by Dipta Chakraborty and Vishnu , Mohan Prasad (Student Project) Chakraborty, Dipta

by Chakraborty, Dipta | Prasad, Vishnu Mohan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 1990Availability: Items available for reference: Vikram Sarabhai Library Not for loanCall number: SP 1990/238 (1). :

International marketing strategy for a consumer electronics company by Vivek Kumar and Yeshwanth Kumar (Student Project) Kumar, Vivek

by Kumar, Vivek | Kumar, Yeshwanth.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 1991Availability: Items available for reference: Vikram Sarabhai Library Not for loanCall number: SP 1991/256 (1). :

Formulation of marketing strategy for hybrid seeds by Pramesh Arya and A.K. Tyagi (Student Project) Arya, Pramesh

by Arya, Pramesh | Tyagi, A. K.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 1991Availability: Items available for reference: Vikram Sarabhai Library Not for loanCall number: SP 1991/283 (1). :

Study of the marketing strategy of a formulator in pesticide industry by Jitendra Kumar Senapati and Sambit Satapathy (Student Project) Senapati, Jitendra Kumar

by Senapati, Jitendra Kumar | Satapathy, Sambit.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 1992Availability: Items available for reference: Vikram Sarabhai Library Not for loanCall number: SP 1992/297 (1). :

Marketing strategy in the pesticide industry - emerging trends by Rajiv Kumar (Student Project) Kumar, Rajiv

by Kumar, Rajiv.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 1995Availability: Items available for reference: Vikram Sarabhai Library Not for loanCall number: SP 1995/518 (1). :

Marketing strategy for a new entrant in the textile sector in India by N Satish and Goutam Datta (Student Project) Sathish, N.

by Sathish, N | Datta, Goutam.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 1995Availability: Items available for reference: Vikram Sarabhai Library Not for loanCall number: SP 1995/519 (1). :

Integrated study of marketing and operations related strategy in packaged snack food market by Mohit Goel and Suryakant Pandey (Student Project) Goel, Mohit

by Goel, Mohit | Pandey, Suryakant.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 1995Availability: Items available for reference: Vikram Sarabhai Library Not for loanCall number: SP 1995/529 (1). :

Formulation of a mrketing strategy for entry of LG Care into FMCG market in India by Shamik Ganguli and Soumya Das (Student Project) Ganguli, Shamik

by Ganguli, Shamik | Das, Soumya.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 2005Availability: Items available for reference: Vikram Sarabhai Library Not for loanCall number: SP 2005/1144 (1). :

Co - branding as a marketing strategy by Kavita B. C. and Shradha Vaid (Student Project) B. C., Kavita

by B. C., Kavita | Vaid, Shradha.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 2006Availability: Items available for reference: Vikram Sarabhai Library Not for loanCall number: SP 2006/1187 (1). :

Strategic marketing alliances, partnerships and networks: the logic of cooperation, roots, evolution and advantage by Prathap Oburai and Michael J. Baker (Working Paper No. WP 2006-02-03 1929) Oburai, Prathap

by Oburai, Prathap | Baker, Michael J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 2006Availability: Items available for loan: Vikram Sarabhai LibraryCall number: WP 2006-02-03 (1929) (1).

The four steps to the epiphany: successful strategies for products that win Blank, Steven G.

by Blank, Steven G.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cafepress.com 2007Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.853 B5F6 (1).

Legends in marketing. Jagdish N. Sheth Sheth, Jagdish N.

by Sheth, Jagdish N | Krishnan, Balaji C [Set Editor] | Lutz, Richard J [Volume Editor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage Publications 2010Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.90092 S4L3-I (1).

Legends in marketing. Jagdish N. Sheth Sheth, Jagdish N.

by Sheth, Jagdish N | Krishnan, Balaji C [Set editor] | Park, C. Whan [Volume editor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage Publications 2010Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.90092 S4L3-II (1).

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