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Delivering quality service: balancing customer perceptions and expectations

by Zeithaml, Valarie A | Parasuraman, A | Berry, Leonard L.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Free Press 1990Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 Z3D3-1] (2).

Services marketing: text, cases and readings

by Lovelock, Christopher H.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs, N.J Prentice-Hall 1984Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 L6S3] (1).

Marketing financial Services

by Meidan, Arthur.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Houndmills Macmillan Business 1996Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 M3M2] (1).

Service management and marketing: managing the moments of truth in service competition

by Gronroos, Christian.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lexington Lexington Books 1990Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 G7S3] (1).

Guide to TQM in service industries

by Kano, Noriaki [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Tokyo Asia Productivity Organization 1996Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.562 G8] (1).

Services marketing

by Zeithaml, Valarie A | Bitner, Mary Jo.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill 1996Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 Z3S3] (1).

Services marketing

by Woodruffe, Helen.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi Macmillan (India) 1995Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 W6S3] (1).

Services marketing

by Lovelock, Christopher H.

Edition: 3rd ed. Prentice Hall International EditionsMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Jersey Prentice-Hall International 1996Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 L6S3/96-1] (3).

Gemba Kaizen: a commonsense, low-cost approach to management

by Imai, Masaaki.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill 1997Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.4 I6G3] (1).

Service operations management

by Harris, Neville D.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Cassell Education Ltd. 1994Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.4 H2S3] (1).

Cost accounting in the service industry: a critical assessment

by Martinson, Otto B.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Montvale Institute of Management Accountants 1994Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658 M2C6] (1).

Strategic management of professional service firms

by Lowendahl, Bente R.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Copenhagen Copenhagen Business School Press 1997Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.4 L6S81] (1).

Service marketing

by Rust, Roland T | Keiningham, Timothy L | Zahorik, Anthony J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Addison-Wesley Publishing Company 1999Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 R8S3] (1).

Managing services marketing: text and readings

by Bateson, John E. G | Hoffman, K. Douglas.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Orlando The Dryden Press 1999Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B2M2/99] (1).

Essentials of services marketing

by Hoffman, K. Douglas | Bateson, John E. G.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Fort Worth The Dryden Press 1997Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 H6E8] (1).

Services marketing

by Kurtz, David L | Clow, Kenneth E.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 1998Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 K8S3] (1).

Competitive strategies: for service organisations

by Botten, Neil | McManus, John.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Macmillan Press Ltd. 1999Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.4 B6C6] (1).

Thus spoke zarathustra: a book for everyone and no one

by Nietzsche, Friedrich | Hollingdale, R. J [Translator].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Penguin Books 1969Availability: Items available for loan: Vikram Sarabhai Library [Call number: 194 N4T4] (1).

Product development for the service sector: lessons from market leaders

by Cooper, Robert G | Edgett, Scott J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Cambridge Perseus Books 1999Availability: Items available for loan: Vikram Sarabhai Library [Call number: 338.4 C6P71] (1).

Financial and consultancy services: issues in international trade

by Rao, V. L [Editor] | Wengel, Jan ter [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage publications 2000Availability: Items available for loan: Vikram Sarabhai Library [Call number: 382 F4] (1).

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