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Escaping the build trap: how effective product management creates real value

by Perri, Melissa.

Material type: Text Book; Literary form: Not fiction Publication details: New Delhi Shroff Publishers & Distributors 2018Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.5 P3E8.

The product manager's survival guide: everything you need to know to succeed as a product manager

by Haines, Steven.

Material type: Text Book Publication details: New York McGraw-Hill Education 2013Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.5 H2P7.

The product manager's desk reference

by Haines, Steven.

Edition: 2nd ed. Publication details: New York McGraw-Hill 2014Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.404 H2P7-2014.

Business marketing: concepts and cases

by Sarin, Sharad.

Publication details: New Delhi McGraw Hill Education (India) Private Ltd 2013Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.802 S2B8.

Cracking the PM interview: how to land a product manager job in technology

by McDowell, Gayle Laakmann.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: Palo Alto CareerCup, LLC 2013Online access: Kindle ebook Availability: Items available for loan: Vikram Sarabhai Library (2) Call number: 658.5 M2C7-2, ... Not available: e-Book - Digital Access (1). Checked out (1).

Brand together: how co-creation generates innovation and re-energizes brands

by Ind, Nicholas.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: New Delhi Kogan Page 2012Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 I6B7.

The hero and the outlaw: building extraordinary brands through the power of archetypes

by Mark, Margaret | Pearson, Carol S.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: New York McGraw-Hill 2001Availability: Not available: Checked out (1).

Strategic brand management for B2B markets: a road map for organizational transformation

by Sarin, Sharad.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: New Delhi Response Books 2010Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.827 S2S8.

Business marketing strategy: cases, concepts and applications

by Kasturi Rangan, V | Shapiro, Benson P | Moriarty, Rowland T.

Series: The Irwin series in marketingMaterial type: Text Book; Format: print ; Literary form: Not fiction Publication details: Chicago Irwin 1995Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.802 K2B8.

Inspired: take your product dream from concept to shelf

by Venkatraman, Vik.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons 2011Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.575 V3I6.

The luxury strategy: break the rules of marketing build luxury brands

by Kapferer, J. N | Bastien, Vincent.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2009Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 K2L8.

Stopwatch marketing: take charge of the time when your customer decides to buy

by Rosen, John.

Publication details: New York Penguin Group 2008Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 R6S8.

Supply chain configuration: concepts solutions and applications

by Chandra, Charu | Grabis, Janis.

Publication details: New York Springer Science+Business Media 2007Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.7 C4S8.

Retail product management: buying and merchandising

by Varley, Rosemary.

Edition: 2nd ed. Publication details: London Routledge 2006Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.87 V2R3.

Product management

by Lehman, Donald R | Winer, Russell S.

Series: McGrawHill/Irwin series in marketingEdition: 4th ed. Publication details: New Delhi McGrawHill Education Private Limited 2005Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.56 L3P7.

Brand management checklist-2002 (CD)

by Vanauken, Brad.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: London Kogan page 2002Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: D000487 .

Product planning and models of diffusion-I by Girja Sharan (Working Paper, No. 1995/1256)

by Girja Sharan.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: Ahmedabad Indian Institute of Management 1995Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: WP 1995 (1256) .

Product policy and management

by Baker, Michael John | McTavish, Ronald.

Series: Macmillan studies in marketing managementMaterial type: Text Book; Format: print ; Literary form: Not fiction Publication details: London Macmillan 1976Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.5 B2P7.

Product policy and strategy

by Luck, David J.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: New Delhi Prentice-Hall of India 1976Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.5 L8P7.

Product management

by Domingues, George S.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: New York American Management Association 1971Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.5 D6P7.

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