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Permission marketing: turning strangers into friends, and friends into customers

by Godin, Seth.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Simon & Schuster 1999Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 G6P3] (1).

Strategic customer care: an evolutionary approach to increasing customer value and profitability

by Brown, Stanley A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chichester John Wiley & Sons 1999Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B7S81] (1).

Handbook of relationship marketing

by Sheth, Jagdish N [Editor ] | Parvatiyar, Atul [Editor ].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage publications 2000Availability: Items available for loan: Vikram Sarabhai Library [Call number: R 658.8 H2] (1).
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The customer marketing method: how to implement and profit from customer relationship management

by Curry, Jay | Curry, Adam.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Free Press 2000Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.812 C8C8] (1).

Relationship management in twenty first century organizations: with 300 typical people-problems and solutions that work !

by Kirpal, Viney | Singh, G. K. K.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Mumbai Vakils, Feffer and Simons Ltd. 1999Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.4 K4R3] (1).

From mind to market: reinventing the retail supply chain

by Blackwell, Roger D.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York HarperBusiness 1997Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B5F7] (1).

Romancing the customer: maximizing brand value through powerful relationship management

by Temporal, Paul | Trott, Martin.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Singapore John Wiley 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 T3R6] (1).

CRM at the speed of light: capturing and keeping customers in internet real time

by Greenberg, Paul.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw-Hill 2001Availability: No items available Checked out (1).

Customer relationship management essentials

by Gosney, John W | Boehm, Thomas P.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Prentice-Hall of India 2000Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.812 G6C8] (1).

Strategic market relationships: from strategy to implementation

by Donaldson, Bill | O'Toole, Tom.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chichester John Wiley & Sons 2002Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.812 D6S8] (1).

The relational enterprise: moving beyond CRM to maximize all your business relationships

by Cooper, Kenneth Carlton.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York AMACOM 2002Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.812 C6R3] (1).

CRM in financial services: a practical guide to making customer relationship management work

by Foss, Bryan | Stone, Merlin.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Limited 2002Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.812 F6C8] (1).

Marketing channels: a relationship management approach

by Pelton, Lou E | Lumpkin, James R | Strutton, David.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston McGraw-Hill 2002Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.84 P3M2/2002] (1).

Managing buyer-supplier relations: the winning edge through specification management

by Nellore, Rajesh.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Routedge 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.7 N3M2] (1).

Customer share marketing: how the world's great marketers unlock profits from customer loyalty

by Osenton, Tom.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Financial Times/Prentice-Hall 2002Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 O8C8] (1).

Customer experience management: a revolutionary approach to connecting with your customers

by Schmitt, Bernd H.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Jersey John Wiley & Sons 2003Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.812 S2C8] (1).

CRM at the speed of light: capturing and keeping customers in internet real time

by Greenberg, Paul.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw-Hill 2003Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.812 G7C8/2003] (1).

Retail therapy: making strategic relationships work

by Jones, Rob | Murphy, Dan.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Palgrave 2003Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 J6R3] (1).

The customer centric enterprise: advances in mass customization and personalization

by Tseng, Mitchell M [Editor] | Piller, Frank T [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Berlin Springer-Verlag 2003Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.5 C8] (1).

Leading through relationship marketing:how winning organisations leverage stakeholder relationship to improve business perfomance

by Batterley, Richard.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw-Hill Publishing Company 2003Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B2L3] (1).

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