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Marketing behaviour: issues in managerial and buyer decision-making
by Foxall, Gordon R. Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Westmead Farnborough, Gower Press 1981Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 F6M2] (1).
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Marketing straight to the heart
by Feig, Barry. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York American Management Association 1997Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 F3M2] (1).
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Marketing power of emotion
by O'Shaughnessy, John | O'Shaughnessy, Nicholas J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Oxford Oxford University Press 2003Availability: No items available Checked out (1).
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Inspired marketing!: the astonishing fun new way to create more profits for your business by following your heart
by Vitale, Joe | Perrine, Craig. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Jersey John Wiley & Sons 2008Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 V4I6] (1).
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The gender intelligent retailer: discover the connection between women consumers and business growth
by Thomas Yaccato, Joanne | Mcsweeney, Sean. Publisher: Ontario wiley 2008Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.804 T4G3] (1).
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War in the boardroom: why left-brain management and right-brain marketing don't see eye-to-eye--and what to do about it
by Ries, Al | Ries, Laura. Publisher: New York Collins Business 2009Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658 R4W2] (1).
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The consumer mind: brand perception and the implications for marketers
by Martinez, Pepe. Publisher: New Delhi Kogan Page 2012Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8343 M2C6] (1).
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Neuromarketing in the B-to-B sector: importance, potential and its implications for brand management
by Gentner, Friedrich. Publisher: Hamburg Diplomica Verlag GmbH 2012Availability: No items available Checked out (1).
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The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand
by Plessis, Erik du. Publisher: London Kogan Page 2011Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8342 P5B7] (1).
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Sensory marketing: research on sensuality of products
by Krishna, Aradhana [Editor]. Publisher: New York Routledge 2009Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.80019 S3] (1).
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Customer sense: how the five senses influence buying behaviour
by Krishna, Aradhna. Publisher: New York Palgrave Macmillan 2013Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8342 K7C8] (1).
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Brain scripts for sales success: 21 hidden principles of consumer psychology for winning new customers
by Whitman, Drew Eric. Publisher: New York McGraw-Hill Education 2015Availability: No items available Checked out (1).
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Fascinate: your 7 triggers to persuasion and captivation
by Hogshead, Sally. Publisher: New York Harper Business 2010Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.800019 H6F2] (1).
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