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Wonder woman: marketing secrets for the trillion-dollar customer

by Ellwood, Iain | Shekar, Sheila.

Publisher: New York Palgrave Macmillan 2008Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 E5W6] (1).

The gender intelligent retailer: discover the connection between women consumers and business growth

by Thomas Yaccato, Joanne | Mcsweeney, Sean.

Publisher: Ontario wiley 2008Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.804 T4G3] (1).

Can't buy my love: how advertising changes the way we think and feel

by Kilbourne, Jean.

Publisher: New York Simon and Schuster 1999Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.834 K4C2] (1).

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