Results
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Marketing metrics: beyond clickbaits by Dugar, Anurag | Shreshtha, Mani [Co-author]. Material type:  Book; Literary form:
Not fiction
Publication details: New Delhi Sage Publications 2022Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.80151 D8M2.
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Marketing metrics: the definitive guide to measuring marketing performance by Farris, Paul W | Bendle, Neil T | Pfeifer, Philip E | Reibstein, David J. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Dorling Kindersley (India) Pvt. Ltd., 2011Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.83 F2M2.
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Marketing metrics: 50+ metrics every executive should master by Farris, Paul W | Bendle, Neil T | Pfeifer, Philip E | Reibstein, David J. Publication details: New Delhi Dorling Kindersley(India) Pvt. Ltd. 2008Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.83015118 F2M2.
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Simulation of market processes by Balderston, Frederick E | Hoggatt, Austin C. Series: IBER special publications, 1Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Berkeley Institute of Business and Economic Research University of California 1962Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 B2S4.
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Buyer decision making by Dickinson, Roger A. Series: Research Program in MarketingMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Berkeley, California Institute of Business and Economic Research, Unvi., of Cali. 1967Availability: Items available for loan: Vikram Sarabhai Library (2) Call number: 658.83 D4B8 - 1, ...
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An econometric approach to a marketing decision model by Frank, Ronald E | Massy, William F. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Cambridge, Massachusetts The MIT Press 1971Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.83 F7E2.
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Mathematical models and marketing management by Buzzell, Robert Dow. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Boston Division of Research, Graduate School of Business Administration, Harvard University 1964Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8018 B8M2.
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Sales effort and marketing strategy: a systems approach by Butt, Richard V. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New York American Management Association 1969Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8018 B8S2.
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Quantitative analysis for marketing management by King, William R. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New York McGraw-Hill 1967Availability: Items available for loan: Vikram Sarabhai Library (4) Call number: 658.8018 K4Q8-3, ...
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Mathematical models and methods in marketing by Bass, Frak M;others. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Homewood, Ill Irwin 1961Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8018 M2-2. Not available: Lost (1).
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Models, measurement and marketing by Market Research Council | Churchman C. West | Kuhn, Harold W | Baumol, William J | Green, Paul E | Detlefsen, Guy-Robert | Langhoff, Peter | Market Research Council. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Englewood Cliffns. N.J. Prentice-Hall 1965Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8018 M2M6.
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