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Marketing power of emotion

by O'Shaughnessy, John | O'Shaughnessy, Nicholas J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford Oxford University Press 2003Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 O8M2] (1).

The psychology of economic decisions

by Brocas, Isabelle [Editor] | Carrillo Juan D [Editor ].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford Oxford University Press 2003Availability: Items available for loan: Vikram Sarabhai Library [Call number: 330.1915 P8-I] (1).

Nudge: improving decisions about health wealth and happiness

by Thaler, Richard H | Sunstein, Cass R.

Publisher: New Haven Yale University Press 2008Availability: No items available Checked out (1).

About face: the secrets of emotionally effective advertising

by Hill, Den.

Publisher: London Kogan Page 2010Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1019 H4A2] (1).

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