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Advertising in the 21st century: a model of advertising agency development during the next fifty years Cowan, D. S.

by Cowan, D. S | Jones, R. W.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Hutchinson of London 1968Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.11 C6A2 (1).

Advertising agency business around the world Reports from agency associations and advertising agency leaders in 41 countries

by American Association of Advertising Agencies.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York American Association of advertising Agencies 1958Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.112 (1).

Agency experiences with outside media buying services: a survey of A.A.A.A. member agencies

by American Association of Advertising Agencies.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Doyle Dane Bernbach 1969Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.112 A6A4 (1).
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Provisions in advertiser-agency agreements

by Association of National Advertising, Inc.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Association of National Advisers, Inc. 1963Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.112 A8P7 (1).
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Advertising agency operations and management Barton, Roger

by Barton, Roger.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill Book Company, Inc. 1955Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.112 (1).

Management and advertising problems in the advertiser-agency relationship a study conducted for the Association of National Advertisers

by Booz, Allen Lane and Hamilton, Inc.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Association of Nationall Advertisers, Inc. 1965Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.112 B6M2 (1).

Advertising agency success: principles, management, functions, performance

by Groesbeck, Kenneth | Hamilton.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Harper & Brothers, Publishers 1958Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.112 G7A2 (1).

The critical partnership: standards of advertising agency selection and performance Hanan, Mack

by Hanan, Mack.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York American Management Association 1966Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.112 H2C7 (1).

Management of international advertising: the role of advertising agencies Miracle, Gordon E.

by Miracle, Gordon E.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Michigan Bureau of Business Research, University of Michigan 1966Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.112 M4M2 (1).

Choosing and using advertising agencies Morgan, Eric Albert George

by Morgan, Eric Albert George.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Business Books 1974Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.112 M6C4 (1).

"If I were the client...": a symposium

by Bloede, Victor G [Contributor] | Dillon, Tom [Contributor] | Heekin, James R [Contributor] | National Industrial Conference Board.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York National Industrial Conference Board 1969Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.112 N2I3 (1).

Advertising agencies: global and Indian perspectives Shiva Ramu, S.

by Shiva Ramu, S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Jaipur Printwell 1991Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.1 S4A2 (1).

Disruption: overturning conventions and shaking up the marketplace Dru, Jean-Marie

by Dru, Jean-Marie.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons, Inc. 1996Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.1 D7D4 (1).

Advertising agency audit Farbey, A.D. A three-part guide to auditing your advertising agency, evaluating new agencies and establishing effective in-house disciplines

by Farbey, A.D.

Material type: Text Text Publisher: Cambridge Cambridge Strategy Publications Ltd., n.dAvailability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.112 F2A2 (1).

How to get the best from your advertising agency by Subroto Sen Gupta (Working Paper, No. 1977/183) Gupta, Subroto Sen

by Gupta, Subroto Sen.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 1977Availability: Items available for loan: Vikram Sarabhai LibraryCall number: WP 1977 (183) (1).

SRDS: the national authority serving the media-buying function, 1919-64 Myers, Kenneth H.

by Myers, Kenneth H.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Evanston Northwestern University Press 1968Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 338.7616591 M9S7 (1).

Ad land: searching for the meaning of life on a branded planet Othmer, James P.

by Othmer, James P.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Anchor Books 2009Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.1092 O8A2 (1).

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