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Brand positioning: strategies for competitive advantage

by Sengupta, Subroto.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw-Hill Publishing Co. Ltd., 1990Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 S3B7-4] (4). Lost (2).

Brand building advertising: concepts and cases (Case Book II)

by Parameswaran, M. G | Medh, Kinjal.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw Hill Education Pvt Ltd., 2011Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.10954 P2B7] (1).

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