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AI in marketing, sales and service: how marketers without a data science degree can use AI, big data and bots

by Gentsch, Peter.

Material type: Text Book; Literary form: Not fiction Publication details: Cham Springer Nature 2019Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.80028563 G3A4.

Mastering data mining: the art and science of customer relationship management

by Berry, Michael J.A | Linoff, Gordon S.

Publication details: New Delhi Wiley 2013Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.802 B3M2.

Marketing database analytics: transforming data for competitive advantage

by Banasiewicz, Andrew D.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2013Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.800285574 B2M2.

The loyalty leap: turning customer information into customer intimacy

by Pearson, Bryan.

Publication details: New York Portfolio/Penguin 2012Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8343 P3L6.

Data mining techniques: for marketing sales and customer relationship management

by Berry, Michael J. A | Linoff, Gordon S.

Edition: 2nd ed. Publication details: New Delhi Wiley India Pvt. Ltd 2004Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.802 B3D2.

Internet marketing plan (CD)

by Bayne, Kim M.

Edition: 2nd ed.Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: New York Wiley Computer Publishing 2000Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: D000293 .

Database marketing: know what your customer wants

by Linton, Ian | Vikalpa.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: Delhi Macmillan 1998Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.80285 L4D2.

Business perspective on database marketing and consumer privacy practices

by Milne, George R | Boza, Maria-Eugenia.

Series: MSI working paper report no.98-110Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: Cambridge Marketing Science Institute 1998Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.80285 M4B8.

Trust and concern in consumers' perceptions of marketing information management practices

by Milne, George R | Boza, Maria-Eugenia.

Series: MSI working paper report no.98-117Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: Cambridge Marketing Science Institute 1998Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.83 M4T7.

Discovering data mining: from concepts to implementation

by Cabena, Peter | Hadjinian, Pablo | Stadler, Rolf | Verhees, Jaap | Zanasi, Alessandro.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: New Jersey Prentice-Hall 1998Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 650.285 C2D4.

Inside information: making sense of marketing data

by Smith, D.V.L | Fletcher, J.H.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: Chichester John Wiley & Sons 2001Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.83 S6I61.

Internet marketing

by Sheth, Jagdish N | Eshghi, Abdolreza | Krishnan, Balaji C.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: Fort Worth Harcourt College Publishers 2001Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 S4I61.

Internet marketing

by Hofacker, Charles F.

Edition: 3rd ed.Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: New York John Wiley & Sons, Inc 2001Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.84 H6I6/2001.

Marketing engineering: computer assisted marketing analysis and planning

by Lilien, Gary L | Rangaswamy, Arvind.

Edition: 2nd ed. Low price editionMaterial type: Text Book; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson Education 2003Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 L4M2/2003.
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Data mining techniques: for marketing, sales, and customer support

by Berry, Michael J. A | Linoff, Gordon.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: New York John Wiley & Sons, Inc. 1997Availability: Not available: Checked out (1).

Managerial applications of multivariate analysis in marketing

by Myers, James H | Mullet, Gary M.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: Chicago American Marketing Association 2002Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 M9M21.

The internet market research audit

by West, Christopher.

Series: Portfolio of marketing auditsMaterial type: Text Book Publication details: UK Cambridge Strategy Publications Ltd., Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.84 W3I6.

The internet marketing plan: complete guide to instant web presence

by Bayne, Kim M.

Edition: 2nd ed.Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: New York John Wiley & Sons 2000Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.84 B2I6/2000 .

'All to one' : the winning model for marketing in the post-internet economy

by Luengo-Jones, Steve.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: London The McGraw-Hill Companies 2001Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.84 L8A5 .

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