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		AI in marketing, sales and service: how marketers without a data science degree can use AI, big data and bots by Gentsch, Peter. Material type: Book; Literary form: Not fiction Publication details: Cham Springer Nature 2019Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.80028563 G3A4. Place hold Add to cart (remove)
		Mastering data mining: the art and science of customer relationship management by Berry, Michael J.A \| Linoff, Gordon S. Publication details: New Delhi Wiley 2013Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.802 B3M2. Place hold Add to cart (remove)
		Marketing database analytics: transforming data for competitive advantage by Banasiewicz, Andrew D. Material type: Book; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2013Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.800285574 B2M2. Lists: Big data , VR_Data Analytics, Data Visualization and Big Data. Place hold Add to cart (remove)
		The loyalty leap: turning customer information into customer intimacy by Pearson, Bryan. Publication details: New York Portfolio/Penguin 2012Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8343 P3L6. Place hold Add to cart (remove)
		Data mining techniques: for marketing sales and customer relationship management by Berry, Michael J. A \| Linoff, Gordon S. Edition: 2nd ed. Publication details: New Delhi Wiley India Pvt. Ltd 2004Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.802 B3D2. Place hold Add to cart (remove)
		Internet marketing plan (CD) by Bayne, Kim M. Edition: 2nd ed.Material type: Book; Format: print ; Literary form: Not fiction Publication details: New York Wiley Computer Publishing 2000Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: D000293 . Add to cart (remove)
		Database marketing: know what your customer wants by Linton, Ian \| Vikalpa. Material type: Book; Format: print ; Literary form: Not fiction Publication details: Delhi Macmillan 1998Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.80285 L4D2. Place hold Add to cart (remove)
		No cover image available Business perspective on database marketing and consumer privacy practices by Milne, George R \| Boza, Maria-Eugenia. Series: MSI working paper report no.98-110Material type: Book; Format: print ; Literary form: Not fiction Publication details: Cambridge Marketing Science Institute 1998Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.80285 M4B8. Place hold Add to cart (remove)
		No cover image available Trust and concern in consumers' perceptions of marketing information management practices by Milne, George R \| Boza, Maria-Eugenia. Series: MSI working paper report no.98-117Material type: Book; Format: print ; Literary form: Not fiction Publication details: Cambridge Marketing Science Institute 1998Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.83 M4T7. Place hold Add to cart (remove)
		Discovering data mining: from concepts to implementation by Cabena, Peter \| Hadjinian, Pablo \| Stadler, Rolf \| Verhees, Jaap \| Zanasi, Alessandro. Material type: Book; Format: print ; Literary form: Not fiction Publication details: New Jersey Prentice-Hall 1998Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 650.285 C2D4. Place hold Add to cart (remove)
		Inside information: making sense of marketing data by Smith, D.V.L \| Fletcher, J.H. Material type: Book; Format: print ; Literary form: Not fiction Publication details: Chichester John Wiley & Sons 2001Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.83 S6I61. Place hold Add to cart (remove)
		No cover image available Internet marketing by Sheth, Jagdish N \| Eshghi, Abdolreza \| Krishnan, Balaji C. Material type: Book; Format: print ; Literary form: Not fiction Publication details: Fort Worth Harcourt College Publishers 2001Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 S4I61. Lists: Internet Marketing. Place hold Add to cart (remove)
		Internet marketing by Hofacker, Charles F. Edition: 3rd ed.Material type: Book; Format: print ; Literary form: Not fiction Publication details: New York John Wiley & Sons, Inc 2001Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.84 H6I6/2001. Lists: Internet Marketing. Place hold Add to cart (remove)
		Marketing engineering: computer assisted marketing analysis and planning by Lilien, Gary L \| Rangaswamy, Arvind. Edition: 2nd ed. Low price editionMaterial type: Book; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson Education 2003Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 L4M2/2003. Lists: 2.MARKETING. Place hold Add to cart (remove)
		Data mining techniques: for marketing, sales, and customer support by Berry, Michael J. A \| Linoff, Gordon. Material type: Book; Format: print ; Literary form: Not fiction Publication details: New York John Wiley & Sons, Inc. 1997Availability: Not available: Checked out (1). Place hold Add to cart (remove)
		Managerial applications of multivariate analysis in marketing by Myers, James H \| Mullet, Gary M. Material type: Book; Format: print ; Literary form: Not fiction Publication details: Chicago American Marketing Association 2002Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 M9M21. Place hold Add to cart (remove)
		The internet market research audit by West, Christopher. Series: Portfolio of marketing auditsMaterial type: Book Publication details: UK Cambridge Strategy Publications Ltd., Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.84 W3I6. Place hold Add to cart (remove)
		The internet marketing plan: complete guide to instant web presence by Bayne, Kim M. Edition: 2nd ed.Material type: Book; Format: print ; Literary form: Not fiction Publication details: New York John Wiley & Sons 2000Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.84 B2I6/2000 . Lists: Internet Marketing. Place hold Add to cart (remove)
		'All to one' : the winning model for marketing in the post-internet economy by Luengo-Jones, Steve. Material type: Book; Format: print ; Literary form: Not fiction Publication details: London The McGraw-Hill Companies 2001Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.84 L8A5 . Lists: Internet Marketing. Place hold Add to cart (remove)

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