Indian Institute of Management Ahmedabad

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Database marketing: know what your customer wants Linton, Ian

by Linton, Ian | Vikalpa.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi Macmillan 1998Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.80285 L4D2 (1).

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Business perspective on database marketing and consumer privacy practices Milne, George R.

by Milne, George R | Boza, Maria-Eugenia.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cambridge Marketing Science Institute 1998Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.80285 M4B8 (1).

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Trust and concern in consumers' perceptions of marketing information management practices Milne, George R.

by Milne, George R | Boza, Maria-Eugenia.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cambridge Marketing Science Institute 1998Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.83 M4T7 (1).

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Discovering data mining: from concepts to implementation Cabena, Peter

by Cabena, Peter | Hadjinian, Pablo | Stadler, Rolf | Verhees, Jaap | Zanasi, Alessandro.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey Prentice-Hall 1998Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 650.285 C2D4 (1).

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Inside information: making sense of marketing data Smith, D.V.L.

by Smith, D.V.L | Fletcher, J.H.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chichester John Wiley & Sons 2001Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.83 S6I61 (1).

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Internet marketing Sheth, Jagdish N.

by Sheth, Jagdish N | Eshghi, Abdolreza | Krishnan, Balaji C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Fort Worth Harcourt College Publishers 2001Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 S4I61 (1).
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Internet marketing Hofacker, Charles F.

by Hofacker, Charles F.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons, Inc 2001Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.84 H6I6/2001 (1).
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Marketing engineering: computer assisted marketing analysis and planning Lilien, Gary L.

by Lilien, Gary L | Rangaswamy, Arvind.

Edition: 2nd ed. Low price editionMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson Education 2003Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 L4M2/2003 (1).
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Data mining techniques: for marketing, sales, and customer support Berry, Michael J. A.

by Berry, Michael J. A | Linoff, Gordon.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons, Inc. 1997Availability: No items available : Checked out (1).

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Managerial applications of multivariate analysis in marketing Myers, James H.

by Myers, James H | Mullet, Gary M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago American Marketing Association 2002Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 M9M21 (1).

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The internet market research audit West, Christopher

by West, Christopher.

Material type: Text Text Publisher: UK Cambridge Strategy Publications Ltd., Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.84 W3I6 (1).

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Internet marketing plan (CD) Bayne, Kim M.

by Bayne, Kim M.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Wiley Computer Publishing 2000Availability: Items available for reference: Vikram Sarabhai Library Not for loanCall number: D000293 (1). :

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The internet marketing plan: complete guide to instant web presence Bayne, Kim M.

by Bayne, Kim M.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 2000Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.84 B2I6/2000 (1).
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'All to one' : the winning model for marketing in the post-internet economy Luengo-Jones, Steve

by Luengo-Jones, Steve.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London The McGraw-Hill Companies 2001Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.84 L8A5 (1).
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Data mining techniques: for marketing sales and customer relationship management Berry, Michael J. A.

by Berry, Michael J. A | Linoff, Gordon S.

Edition: 2nd ed. Publisher: New Delhi Wiley India Pvt. Ltd 2004Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.802 B3D2 (1).

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The loyalty leap: turning customer information into customer intimacy Pearson, Bryan

by Pearson, Bryan.

Publisher: New York Portfolio/Penguin 2012Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8343 P3L6 (1).

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Marketing database analytics: transforming data for competitive advantage Banasiewicz, Andrew D.

by Banasiewicz, Andrew D.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Routledge 2013Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.800285574 B2M2 (1).
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Mastering data mining: the art and science of customer relationship management Berry, Michael J.A.

by Berry, Michael J.A | Linoff, Gordon S.

Publisher: New Delhi Wiley 2013Availability: No items available : Checked out (1).

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