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Psychological principles of marketing and consumer behaviour

by Britt, Steuart Henderson.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lexington, Mass. Lexington Books 1978Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B7P8] (1).

The spenders: where and why your money goes

by Britt, Steuart Henderson.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill Book Co., 1960Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 B7S7] (1).

Nonverbal communication in advertising

by Hecker, Sidney [Editor] | Stewart, David W [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lexington, Massachusetts Lexington Books 1988Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 N6] (1).

Advertising and psychology

by Gill, Leslie E.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Hutchinson 1954Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.10115 G4A2] (1).

Advertising psychology and research: an introductory book

by Lucas, Darrell Blaine | Britt, Steuart Henderson.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill Book Co., 1950Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.10115 L8A2] (1).

Motivation in advertising: motives that make people buy

by Martineau, Pierre.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill Book Co., 1957Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.10115 M2M6-1] (2).

The hidden persuaders

by Packard, Vance.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York David McKay Co., 1957Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1015 P2H4] (1).

Marketing power of emotion

by O'Shaughnessy, John | O'Shaughnessy, Nicholas J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford Oxford University Press 2003Availability: No items available Checked out (1).

Persuasion in advertising

by O'Shaughnessy, John | O'Shaughnessy, Nicholas Jackson.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Routledge 2004Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 O8P3] (1).

Brand sense: build powerful brands through touch, taste, smell, sight, and sound

by Lindstrom, Martin | Kotler, Philip [Forward by].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Free Press 2005Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.827 L4B7] (1).

About face: the secrets of emotionally effective advertising

by Hill, Den.

Publisher: London Kogan Page 2010Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1019 H4A2] (1).

Psychology of advertising

by Fennis, Bob M | Stroebe, Wolfgang.

Publisher: New York Psychology Press 2010Online access: E-Book Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1019 F3P8] (1).

The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand

by Plessis, Erik du.

Publisher: London Kogan Page 2011Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8342 P5B7] (1).

Fascinate: your 7 triggers to persuasion and captivation

by Hogshead, Sally.

Publisher: New York Harper Business 2010Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.800019 H6F2] (1).

Attention, attitude, and affect in response to advertising

by Clark, Eddie M [Editor] | Brock, Timothy C [Editor] | Stewart, David W [Editor].

Publisher: New York Psychology Press 2015Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1019 A8] (1).

The art of cause marketing: how to use advertising to change personal behavior and public policy

by Earle, Richard.

Publisher: Illinois NTC Business Books 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.5 E2A7] (1).

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