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Managing corporate culture

by Davis, Stanley M.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Cambridge Ballinger Publishing Company 1984Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.4 D2M2] (1).

How to build a corporation's identity and project its image

by Garbett, Thomas.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lexington, Massachusetts Lexington Books 1988Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.111 G2H6] (1).

Driving brand value: using integrated marketing to manage profitable stakeholder relationships

by Duncan, Tom | Moriarty, Sandra.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill 1997Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 D8D7] (1).

Corporate image management: a marketing discipline for the 21st Century

by Howard, Steven.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford Butterworth Heinemann 1999Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 H6C6] (1).

Asian psychology

by Murphy, Gardner [Editor] | Murphy, Lois B [Editor].

Publisher: New York Basic Books 1968Availability: Items available for loan: Vikram Sarabhai Library [Call number: 128.309 M8A8] (1).

Waltzing with the raptors: a practical roadmap to protecting your company's reputation

by Peters, Glen.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 1999Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.2 P3W2] (1).

The expressive organization: linking identity, reputation, and the corporate brand

by Schultz, Majken [Editor] | Hatch, Mary Jo [Editor] | Larsen, Mogens Holten [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford Oxford University Press 2000Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.2 E9] (1).

Creating corporate reputations: identity, image, and performance

by Dowling, Grahame.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford Oxford University Press 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.2 D6C7] (1).

Managing corporate reputations

by Jolly, Adam [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.4 M239] (1).

The power of logos: how to create effective company logos

by Haig, William L | Harper, Laurel.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John WIley & Sons 1997Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.2 H2P6] (1).

Revival of the fittest: why good companies go bad and how great managers remake them

by Sull, Donald N.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston Harvard Business School Press 2003Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.4 S8R3] (1).

Managing reputational risk: curbing threats, leveraging opportunities

by Rayner, Jenny.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chichester, West Sussex John Wiley & Sons Ltd., 2003Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.2 R2M2] (1).

Becoming a category of one: how extraordinary companies transcend commodity and defy comparison

by Calloway, Joe.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Jersey John WIley & Sons, Inc. 2003Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.4 C2B3] (1).

Managing corporate reputation and risk: developing a strategic approach to corporate integrity using knowledge management

by Neef, Dale.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Amsterdam Elsevier 2003Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.2 N3M2] (1).

The space- location theory: as applied to institution building in organisations

by Mital, Poonam.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Poonam Mital 2004Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658 M4S7] (1).

Organizational identity in practice

by Lerpold, Lin [Editor] | Ravasi, Davide [Editor] | Rekom, Johan van [Editor] | Soenen, Guillaume [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Abingdon, Oxon Routledge 2007Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.2 O7] (1).

Corporate image advertising by P. M. Shingi (Working Paper, No. 1981/394)

by Shingi, P. M.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 1981Availability: Items available for loan: Vikram Sarabhai Library [Call number: WP 1981 (394) ] (1).

Corporate identity:making business strategy visible through design

by Olins, Wally.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. Harvard Business School Press 1990Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.4 O5C6] (1).

Taking brand initiative: how companies can align strategy culture and identity through corporate branding

by Hatch, Mary Jo | Schultz, Majken.

Publisher: San Francisco Jossey-Bass 2008Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.827 H2T2] (1).

Corporate communications: convention complexity and critique

by Christensen, Lars Thoger | Morsing, Mette | Cheney, Georage.

Publisher: Los Angel Sage Publications 2008Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.45 C4C6] (1).

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