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Sales promotion management

by Quelch, John A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs, New Jersey Prentice-Hall 1989Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.82 Q8S2] (1).

Engaging organisational communication theory and research: multiple perspectives

by May, Steve [Editor] | Mumby, Dennis K [Editor].

Publisher: London Sage publications 2005Availability: Items available for loan: Vikram Sarabhai Library [Call number: 302.35 E6] (1).

Beyond Maxi Marketing: the new power of caring and daring

by Rapp, Stan | Collins, Thomas L.

Edition: International EditionMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill,Inc. 1994Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 R2B3] (1).

When ads work: new proof that advertising triggers sales

by Jones, John Philip.

Edition: 2nd ed. Publisher: Armonk M. E. Sharpe 2007Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 J6W4] (1).

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