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Commercial adoption of advances in the analysis of scanner data

by Bucklin, Randolph E | Gupta, Sunil.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Cambridge Marketing Research Institute 1998Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8072 B8C6] (1).

Brand managers' perceptions of the marketing communications budget allocation process

by Low, George S | Mohr, Jakki J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Cambridge Marketing Science Institute 1998Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 L6B7] (1).

Supply chain excellence: success stories of India

by Gupta, Malini [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Mumbai S. P. Jain Institute of Management and Research 2005Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.59 S8] (1).

Matters: a global company interacting with society

by De Rooi, Martijn [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: The Netherlands Dutch Publishers 2006Availability: Items available for loan: Vikram Sarabhai Library [Call number: 338.8809 M2] (1).

Brand identification and "brand equity" in rural India for consumer goods - prospects and challenge by Ramesh K. (Student Project)

by K., Ramesh.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 1995Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 1995/514 ] (1).

Critical analysis of the launch of Bijlee by Mahindra & Mahindra by Manasi Vaidya and Vinod Murali (Student Project)

by Vaidya, Manasi | Murali, Vinod.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 2002Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 2002/904 ] (1).

Wage structure in consumer goods and capital goods industries in India by Bakul H. Dholakia (Working Paper, No. 1978/254)

by Dholakia, Bakul H.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 1978Availability: Items available for loan: Vikram Sarabhai Library [Call number: WP 1978 (254) ] (1).

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