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World of logotypes: the trademark encyclopedia - Vol. 2

by Cooper, AL.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Art Direction Book Company 1976Availability: Items available for loan: Vikram Sarabhai Library [Call number: R 608.87 C6W6-II] (1).

Trademarks: their creation, psychology and perception

by Werkman, Casper J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Longman 1974Availability: Items available for loan: Vikram Sarabhai Library [Call number: 608.87 W3T7] (1).

Brand policy determination

by Cook, Victor J | Schutte, Thomas F.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston Allyn & Bacon 1967Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 C6B7-1] (3).

The corporate search for visual identity: a study of fifteen out-standing corporate design programs

by Rosen, Ben.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Van Nostrand Reinhold Co., 1970Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.13 R6C6] (1).

Brand blazers: the story behind successful brands

by The Economic Times.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Banglore The Economic Times 1997Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 E2B7] (1).

Retail power plays: from trading to brand leadership: strategies for building retail brand value

by Wileman, Andrew | Jary, Michael.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Houndmills Macmillan Business 1997Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 W4R3] (1).

Brand leadership

by Aaker, David A | Joachimsthaler, Erich.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York The Free Press 2000Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 A2B7] (1).

The global distribution of trademarks: some stylized facts

by Baroncelli, Eugenia | Fink, Carsten | Javorcik, Beata Smarzynska.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Washington, DC The World Bank 2004Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 B2G5] (1).

Business superbrands: an insight into India's strongest business brands

by Bhadwar, Inderjit | Haider, Ain | Rao, Parsa Venkateswara.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Superbrands India 2005Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 B4B8] (1).

FCB-ULKA building advertising concepts and cases (CD)

by Parameswaran, M. G.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw-Hill Publishing 2001Availability: Items available for reference: Vikram Sarabhai Library [Call number: D000340 ] (1).

Strategic implications of building brand equity in FMCG industry by Niraj Ghai and Vivek Kumar (Student Project)

by Ghai, Niraj | Kumar, Vivek.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 1999Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 1999/704 ] (1).

Study on branding and positioning strategies of bottled water in India by Bimalansu Sekhar Sahoo and Gaurav Gupta (Student Project)

by Sahoo, Bimalansu Sekhar | Gupta, Gaurav.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 2001Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 2001/880 ] (1).

Valuation of the brand name of Proctor & Gamble by Pankaj Duhan (Student Project)

by Duhan, Pankaj.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 2002Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 2002/977 ] (1).

Brand extension - a case of Vadilal by Dronodeb Raychaudhuri and Suyash Lad (Student Project)

by Raychaudhuri, Dronodeb | Lad, Suyash.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 2003Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 2003/983 ] (1).

Formulation of a framework for managerial decisions on branding strategies by Gunjan Khetan and Shanmugan Subash (Student Project)

by Khetan, Gunjan | Shanmugan, Subash.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 2003Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 2003/1006 ] (1).

Principles of trade mark selection

by Radcliffe-Genge, G.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Gee Advertising Limited 1963Availability: Items available for loan: Vikram Sarabhai Library [Call number: 347.7 R2P7] (1).

Understanding brands: by 10 people who do

by Cowley, Don [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 1991Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 U6] (1).

Strategic brand management: new approaches to creating and evaluating brand equity

by Kapferer, Jean-Noel.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 1992Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 K2S8] (1).

Creating powerful brands: the strategic route to success in consumer, industrial and service markets

by Chernatony, Leslie de | McDonald, Malcolm H. B.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford Butterworth Heinemann 1993Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 C4C7] (1).

Living the brand: how to transform every member of your organization into a brand champion

by Ind, Nicholas.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.314 I6L4 ] (1).

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