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Relationship marketing for competitive advantage: winning and keeping customers Payne, Adrian

by Payne, Adrian | Christopher, Martin | Clark, Moira | Peck, Helen.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford Butterworth Heinemann 1995Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.812 P2R3 (1).

Customer - centred reengineering: remapping for total customer value Crego, Edwin T.

by Crego, Edwin T | Schiffrin, Peter D.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Burr Ridge Richard D.Irwin, Inc. 1995Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.4 C7C8 (1).

World-class customer satisfaction Barsky, Jonathan D.

by Barsky, Jonathan D.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Burr Ridge Irwin 1995Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.812 B2W6 (1).

Taking charge and letting go: a breakthrough strategy for creating and managing the horizontal company Spector, Bert A.

by Spector, Bert A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York The Free Press 1995Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.4 S7T2 (1).

Meeting of the minds: creating the market-based enterprise Barabba, Vincent P.

by Barabba, Vincent P.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston Harvard Business School Press 1995Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.83 B2M3 (1).

Focus: the future of your company depends on it Ries, A l.

by Ries, A l.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hammersmith HarperCollins Business 1996Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.4 R4F6 (1).

The loyalty effect: the hidden force behind growth, profits, and lasting value Reichheld, Frederick F.

by Reichheld, Frederick F | Teal, Thomas.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston Harvard Business School Press 1996Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.4 R3L6 (1).

Market value process: bridging customer and shareholder value Cleland, Alan S.

by Cleland, Alan S | Bruno, Albert V.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: San Frncisco Jossey - Bass 1996Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 C5M2 (1).

Beyond customer satisfaction to customer loyalty: the key to greater profitability Bhote, Keki R.

by Bhote, Keki R.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York American Management Association 1996Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.812 B4B3 (1).

The customer loyalty pyramid Lowenstein, Michael W.

by Lowenstein, Michael W.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Westport Quorum Books 1997Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.812 L6C8 (1).

Delivering profitable value: a revolutionary framework to accelerate growth, generate wealth and rediscover the heart of business Lanning Michael J.

by Lanning Michael J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Reading Perseus Books 1998Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658 L2D3 (1).

Managing quality: a practical guide to customer satisfaction Murthy, D. B. N.

by Murthy, D. B. N.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Responce Books 1999Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.562 M8M2 (1).

Customer behaviour: consumer behaviour and beyond Sheth, Jagdish N.

by Sheth, Jagdish N | Mittal, Banwari | Newman, Bruce I.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Fort Worth Dryden Press 1999Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.812 S4C8 (1).

Climbing the commitment ladder: the impact on customer commitment of disconfirmation of service expectations White, Susan S.

by White, Susan S | Schneider, Benjamin.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cambridge Marketing Science Institute 1998Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.812 W4C5 (1).

Paradoxes of technology: consumer cognizance, emotions, and coping strategies Mick, David Glen

by Mick, David Glen | Fournier, Susan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cambridge Marketing Science Institute 1998Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.812 M4P2 (1).

Improving customer satisfaction, loyalty and profit: an integrated measurement and management system Johnson, Michael D.

by Johnson, Michael D | Gustafsson, Anders.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: San Francisco Jossey - Bass 2000Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.812 J6I6 (1).

Building call center culture Coen, Dan strategies for designing a world class performance-based environment within your customer contact center

by Coen, Dan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Tarzana DCD Publishing 2001Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.812 C6B8 (1).

Clicks, bricks and brands : the marriage of online and offline business

by Lindstrom, Martin.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 2001Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.87 L4C5 (1).

Mind to mind marketing: communicating with 21st century customers

by Alder, Harry.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 2001Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 A5M4 (1).

The agenda: what every business must do to dominate the decade Hammer, Michael

by Hammer, Michael.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Crown Business 2001Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.4 H2A4 (1).

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