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Brand positioning: strategies for competitive advantage

by Sengupta, Subroto.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw-Hill Publishing Co. Ltd., 1990Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 S3B7-4] (4). Lost (2).

Capacity utilisation in industries : theory and evidence

by Seth, Vijay K.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Deep & Deep Publications 1999Availability: Items available for loan: Vikram Sarabhai Library [Call number: 338.0954 S3C2] (1).

Branding: concepts and process

by Pati, Debashis.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi Macmillan India Ltd., 2002Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 P2B7] (1).

Branded commodities in the Indian market scope and potential: a report by Madhu Manral and Sumit K. Mishra (Student Project)

by Manral, Madhu | Mishra, Sumit K.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 1999Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 1999/666 ] (1).

Branding in Indian food market by Saroj Kumar Nanda (Student Project)

by Nanda, Saroj Kumar.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 2001Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 2001/782 ] (1).

Brand specific associations and consumer involvement in the evaluation of brand extensions by Shobha Ganapathy and Abraham Koshy (Working Paper, No. 98-12-03/1486)

by Ganapathy, Shobha | Koshy, Abraham | Banerjee, Bibek.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 1998Availability: Items available for loan: Vikram Sarabhai Library [Call number: WP 98-12-03 (1486) ] (1).

Food security and the environment: a select annotated bibiliography

by David, Rosalind.

Publisher: Sussex Institute of Development Studies 1991Availability: Items available for loan: Vikram Sarabhai Library [Call number: 016.3381 D2F6] (1).

Wraparound: delivering a great brand experience

by Sengupta, Jayanta.

Publisher: New Delhi Rupa and Co. 2006Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.827 S3W7] (1).

Darwin's brands: adapting for success

by Halve, Anand.

Publisher: New Delhi Sage Response 2012Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.827 H2D2] (1).

Adkatha: the story of Indian advertising

by Halve, Anand | Sarkar, Anita.

Publisher: Goa Centrum Charitable Trust 2011Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.10954 H2A2] (1).

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