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Communication and effective marketing

by Singh, Jagjit [Editor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Institute of Marketing Management 1984Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 C6 (1).

Communication guide: an Astra trade directory

by Moraes, C.P [Editor ].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bombay Astra Publishers Pvt. Ltd., 1979Availability: Items available for loan: Vikram Sarabhai LibraryCall number: R 658.8 C6 (1).

The marketing communications process DeLozier, M. Wayne

by DeLozier, M. Wayne.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill Book Company 1976Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 D3M2 (1).

Sales artillery: how to arm the sales force for successful selling Plotnik, Gene

by Plotnik, Gene.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs, New Jersey Prentice-Hall 1989Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.82 P5S2 (1).

Marketing communications and promotion Nickels, William G.

by Nickels, William G.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Columbus Ohio, Grid 1976Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 N4M2 (1).

Marketing in a multicultural world: ethnicity, nationalism, and cultural identity

by Costa, Janeen Arnold [Editor] | Bamossy, Gary J [Editor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks Sage publications 1995Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 M217 (1).

Managing sales leads: how to turn every prospect into a customer Donath, Bob

by Donath, Bob | Dixon, Carolyn K | Richard, A Crocker | Obermayer, James W.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago NTC Business Books 1995Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.81 D6M2 (1).

Networks in marketing

by Lacobucci, Dawn [Editor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Thousnd Oaks Sage publications 1996Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 N3 (1).

Advertising communications and promotion management Rossiter, John R.

by Rossiter, John R | Percy, Larry.

Edition: 2nd. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston Irwin McGraw-Hill 1998Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.1 R6A2/98 (1).

Strategies for implementing integrated marketing communications Percy, Larry

by Percy, Larry.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Lincolnwood NTC Business Books 1997Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 P3S8 (1).

Brand managers' perceptions of the marketing communications budget allocation process Low, George S.

by Low, George S | Mohr, Jakki J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cambridge Marketing Science Institute 1998Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 L6B7 (1).

Birth of internet marketing communications Steinbock, Dan

by Steinbock, Dan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Westport Quorum Books 2000Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 S8B4 (1).

Marketing communications Blythe, Jim

by Blythe, Jim.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Harlow Financial Times/Prentice-Hall 2000Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 B5M21 (1).

Convergence marketing: strategies for reaching the new hybrid consumer Wind, Yoram Jerry

by Wind, Yoram Jerry | Gunther, Robert E | Mahajan, Vijay.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey Prentice-Hall 2002Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 W4C6 (1).

Marketing communication: principles and practice Varey, Richard J.

by Varey, Richard J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Routledge 2002Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 V2M21 (1).

The 360 degree brand in Asia: creating more effective marketing communications Blair, Mark

by Blair, Mark | Armstrong, Richard | Murphy, Mike.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey John Wiley & Sons (Asia) Pte Ltd., 2003Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.12 B5T4 (1).

Creative marketing communications Yadin, Deniel

by Yadin, Deniel.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Crest Publishing House 2004Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 Y2C7 (1).

Marketing communications management: concepts and theories, cases and practices Copley, Paul

by Copley, Paul.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Amsterdam Elsevier 2004Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 C6M23 (1).

Integrated marketing communications

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Mudra institute of communications 2004Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 I61 (1).

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