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Management in marketing: text and cases

by Lazo, Hector | Corbin, Arnold.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill Book Company 1961Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658 L2M2-1] (5).

Strategic marketing

by Cady, John F | Buzzell, Robert D.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston Little Brown and Company 1986Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 C2S8] (1).

The marketing system process: cases and problems

by Baer, Earl E.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Pacific Palisades, Calif. Goodyear Publishing Company 1975Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B2M2] (1).

Mismarketing: cases histories of marketing misfires

by Berg, Thomas L.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Garden City Doubleday & Company, Inc. 1970Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B3M4] (1).

Cases in marketing strategy

by Boyd, Harper W | Clewett, Richard M | Westfall, Ralph.

Edition: Revised editionMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Richard D. Irwin, Inc. 1964Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B6C2-1] (2).

Marketing management: cases from the emerging countries

by Boyd, Harper W [Editor] | Gibson, Donald M [Editor] | Iffland, Charles P [Editor] | Travis, Lee A [Editor] | Wadia, Maneck S [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Readings, Mass.,etc. Addison-Wesley Publishing Company 1966Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B6M2-1] (3).

Cases in marketing management

by Bursk, Edward Collins | Kelley, Eugene J [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs, N.J. Prentice-Hall 1965Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B8C2] (1).

Cases in marketing and marketing research

by Coram, Terry.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Crosby Lockwood & Sons 1969Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 C6C2] (1).
Lists:

Decisions in marketing: cases and text

by Ring, Lawrence J | Newton, Derek A | Borden, Neil H | Farris, Paul W.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood BPI/Irwin 1989Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 D3] (1).

Case studies in marketing

by Dunn, Charles.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Macmillan 1971Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 D8C2] (1).

Marketing - cases

by Elsby, Frank H.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford Pergamon Press 1970Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 E5M2] (1).

British cases in marketing: six profiles in depth

by Bingham, J S [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Business Books 1969Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 B4B7] (1).

Case studies in international marketing

by Weinstein, Arnold K | Fargher, Kenneth H.F.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Edward Arnold 1970Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 W3C2] (1).

Case studies and problems in business communication

by Parkhurst, Charles Chandler.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs Prentice-Hall, Inc. 1960Availability: Items available for loan: Vikram Sarabhai Library [Call number: 651.7 P2C2] (1).

Case studies in marketing, finance and control

by Ivens, Michael William [Editor] | Broadway, Frank [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Business Publication 1967Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 I9C2] (1).

Marketing cases

by Gilly, Mary C.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boton Houghton Mifflin Company 1989Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 G4M2/89] (1).

Marketing

by Hasty, Ronald W | Will, R. Ted.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: San Francisco Canfield Press 1975Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 H2M2] (1).

Strategic marketing for nonprofit organizations

by Kotler, Philip | Andreasen, Alan R.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs, N.J. Prentice-Hall 1987Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 K6S8] (1).

Essentials of marketing: text and cases

by Lancaster, Geoffrey | Massingham, Lester.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London McGraw-Hill Book Company 1988Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 L2E8] (1).

Marketing for nonprofit organizations

by Kotler, Philip.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Prentice-Hall of India 1985c1982Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 K6M2] (1).

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