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Strategic uses of alternative media: just the essentials

by Blakeman, Robyn.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Armonk M. E. Sharpe 2011Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.872 B5S8] (1).

The social organization: how to use social media to tap the collective genius of your customers and employees

by Bradley, Anthony J | Mcdonald, Mark P.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston Harvard Business Review Press 2011Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.872 B7S6] (1).
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The best digital marketing campaigns in the world: mastering the art of customer engagement

by Ryan, Damian | Jones, Calvin.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 2011Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.872 R9B3] (1).

Social media for educators: strategies and best practices

by Joosten, Tanya.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: San Francisco, CA Jossey - Bass 2012Availability: Items available for loan: Vikram Sarabhai Library [Call number: 371.3344 J6S6] (1).

Blogs, wikipedia, second life and beyond: from production to produsage

by Brun, Alex.

Publisher: New York Peter Lang 2008Availability: Items available for loan: Vikram Sarabhai Library [Call number: 006.7 B7B5] (1).

The social media MBA in practice: an essential collection of inspirational case studies to influence your social media strategy

by Holloman, Christer.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hoboken Wiley 2013Availability: No items available Checked out (1).

Always on: digital brand strategy in a big data world

by Overland, Arve Peder.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Burlington Gower Publishing 2014Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.872 O9A5] (1).

Connected viewing: selling, streaming, & sharing media in the digital era

by Holt, Jennifer [Editor] | Sanson, Kevin [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Routledge 2014Availability: No items available Checked out (1).

The Routledge companion to visual organization

by Bell, Emma, Editor | Schroeder, Jonathan E, Editor | Warren, Samantha, Editor.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Routledge 2013Other title: Companion to visual organization.Online access: E-Book Availability: Items available for reference: Vikram Sarabhai Library [Call number: 658.406 R6] (1).

Crisis communication in a digital world

by Sheehan, Mark [Editor] | Quinn-Allan, Deirdre [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Port Melbourne, Vic. Cambridge University Press 2015Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.4056 C7] (1).

People analytics: how social sensing technology will transform business and what it tells us about the future of work

by Waber, Ben.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. FT Press 2013Availability: No items available Checked out (1).

Graph-based social media analysis

by Pitas, Ioannis [Editor].

Publisher: Boca Raton CRC Press 2016Availability: Items available for loan: Vikram Sarabhai Library [Call number: 001.4226 G7] (1).
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Managing public relations and brand image through social media

by Singh, Anurag [Editor] | Duhan, Punita [Editor].

Publisher: Hershey PA IGI Global 2016Online access: E-Book Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.202854678 M2] (2).

Social media and everyday politics

by Highfield, Tim.

Publisher: Cambridge Polity Press 2016Availability: Items available for loan: Vikram Sarabhai Library [Call number: 302.231 H4S6] (1).

Epic content marketing: how to tell a different story, break through the clutter, and win more customers by marketing less

by Pulizzi, Joe.

Publisher: New York McGraw-Hill Education 2014Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 P8E7] (1).
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Social media: communication sharing and visibility

by Meikle, Graham.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Routledge Taylor and Francis Group 2016Availability: Items available for loan: Vikram Sarabhai Library [Call number: 302.231 M3S6] (1).

Networked anthropology: a primer for ethnographers

by Collins, Samuel Gerald | Durington, Matthew Slover.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Routledge 2015Availability: Items available for loan: Vikram Sarabhai Library [Call number: 302.231 C6N3] (1).

Chamathkari facebook ke rachiyata

by Sinha, Lav Kumar.

Publisher: New Delhi Pustak Mahal 2015Availability: Items available for loan: Vikram Sarabhai Library [Call number: H 006.754092 S4C4] (1).

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