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Psychological principles of marketing and consumer behaviour

by Britt, Steuart Henderson.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lexington, Mass. Lexington Books 1978Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B7P8] (1).

Marketing power of emotion

by O'Shaughnessy, John | O'Shaughnessy, Nicholas J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford Oxford University Press 2003Availability: No items available Checked out (1).

The consumer mind: brand perception and the implications for marketers

by Martinez, Pepe.

Publisher: New Delhi Kogan Page 2012Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8343 M2C6] (1).

Brain scripts for sales success: 21 hidden principles of consumer psychology for winning new customers

by Whitman, Drew Eric.

Publisher: New York McGraw-Hill Education 2015Availability: No items available Checked out (1).

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