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Psychological principles of marketing and consumer behaviour Britt, Steuart Henderson

by Britt, Steuart Henderson.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Lexington, Mass. Lexington Books 1978Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 B7P8 (1).

Marketing power of emotion O'Shaughnessy, John

by O'Shaughnessy, John | O'Shaughnessy, Nicholas J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford Oxford University Press 2003Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.83 O8M2 (1).

Consumer behavior and culture: consequences for global marketing and advertising

by Mooij, Marieke de.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: California Sage Publications 2011Availability: No items available : On hold (1).

Brandwashed: tricks companies use to manipulate our minds and persuade us to buy

by Lindstrom, Martin.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Crown Business 2011Availability: No items available : Checked out (1).

The consumer mind: brand perception and the implications for marketers

by Martinez, Pepe.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Kogan Page 2012Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8343 M2C6 (1).

Brain scripts for sales success: 21 hidden principles of consumer psychology for winning new customers Whitman, Drew Eric

by Whitman, Drew Eric.

Publisher: New York McGraw-Hill Education 2015Availability: No items available : Checked out (1).

Consumer behavior and culture: consequences for global marketing and advertising

by Mooji, Marieke de.

Edition: 3rdMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Sage Publications Ltd. 2019Availability: Items available for reference: Vikram Sarabhai Library Processing Center (1). :

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