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Transaction decoupling: the effects of price bundling on the decision to consume

by Soman, Dilip | Gourville, John T.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Cambridge Marketing Science Institute 1998Availability: Items available for loan: Vikram Sarabhai Library [Call number: 339.42 S6T7] (1).

Sex appeals in advertising by Dilip Soman and Shubhajit Sen (Student Project)

by Soman, Dilip | Sen, Shubhajit.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Capital market 1990Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 1990/226 ] (1).

Managing customer value: one stage at a time

by Soman, Dilip | Marandi, Sara N.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Cambridge University Press 2010Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.812 S6M2] (1).

The last mile: creating social and economic value from behavioral insights

by Soman, Dilip.

Publisher: Toronto University of Toronto Press 2015Availability: Items available for loan: Vikram Sarabhai Library [Call number: 330.019 S6L2] (1).

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