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Understanding consumers: building powerful brands using consumer research

by Parameswaran, M.G.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw-Hill 2003Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 P2U6] (1).

FCB-ULKA building advertising concepts and cases (CD)

by Parameswaran, M. G.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw-Hill Publishing 2001Availability: Items available for reference: Vikram Sarabhai Library [Call number: D000340 ] (1).

FCB-ULKA brand building advertising: concepts and cases

by Parameswaran, M. G.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw-Hill Publishing Co. Ltd., 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 P2F2 ] (1).

Brand building advertising: concepts and cases (Case Book II)

by Parameswaran, M. G | Medh, Kinjal.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw Hill Education Pvt Ltd., 2011Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.10954 P2B7] (1).

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