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Managerial analysis in marketing Sturdivant, Frederick D.

by Sturdivant, Frederick D | Stern, Louis W | Grabner, John R | Roberston, Thomas S | Myers, James H | Kernan, Jerome B | Levy, Sindney L | Alpert, Mark I | Bucklin, Louis P | Stasch, Stanley F.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Glenvie, Ill Scott, Foresman and Company 1970Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 M22 (1).

Competition in the marketplace Stern, Louis W.

by Stern, Louis W | Grabner, John R.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Glenview, Ill Scott, Foresman and Co. 1970Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 S8C6 (1).

Distribution channels: behavioral dimension

by Stern, Louis W.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston Houghton Mifflin Company 1969Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8082 S8D4 (1).

Marketing channel strategy Palmatier, Robert W.

by Palmatier, Robert W | Stern, Louis W | El-Ansary, Adel I.

Edition: 8th ed. Publisher: Boston Pearson 2015Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.87 P2M2 (1).

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