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The 22 immutable laws of branding: how to build a product or service into a world-class brand Ries, Al

by Ries, Al | Ries, Laura.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Harper Collins Publishers, India 1998Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.12 R4T9 (1).

War in the boardroom: why left-brain management and right-brain marketing don't see eye-to-eye--and what to do about it Ries, Al.

by Ries, Al | Ries, Laura.

Publisher: New York Collins Business 2009Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658 R4W2 (1).

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