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Promotional strategy

by Engel, James F | Wales, Hugh G | Warshaw, Martin R.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood Richard D. Irwin 1967Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.82 E6P7/67-1] (2).

Cases in consumer behaviour

by Blackwell, Roger D | Engel, James F | Kollat, David T.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Rinehart and Winston 1969Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 B5C2] (1).

Consumer behavior

by Engel, James F | Blackwell, Roger D | Miniard, Paul W.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chicago The Dryden Press 1990Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 E6C6/93] (1).

Consumer behavior

by Engel, James F | Kollat, David T | Blackwell, Roger D.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Holt, Rinehart and Winston 1973Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 E6C6] (4).

Market segmentation: concepts and applications

by Engel, James F | Fiorillo, Henry F | Cayley, Murray A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Holt, Rinehart and Winston 1972Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.808 E6M2] (1).

Consumer behaviour

by Engel, James F | Blackwell, Roger D | Miniard, Paul W.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Fort Worth The Dryden Press 1993Availability: No items available Checked out (1).

Alienation and the social system

by Finifter, Ada W [Editor].

Publisher: New York John Wiley & Sone, Inc. 1972Availability: Items available for loan: Vikram Sarabhai Library [Call number: 301.23 F4A5] (1).

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