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Shopping behaviour and consumer preference for store price format: why ""large basket"" shoppers prefer EDLP

by Bell, David R | Lattin, James M.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Cambridge Marketing Science Institute 1998Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 B3S4] (1).

Analyzing multivariate data (with CD)

by Lattin, James M | Carroll, J. Douglas | Green, Paul E.

Publisher: New Delhi Cengage Learning 2015Availability: Items available for loan: Vikram Sarabhai Library [Call number: 519.5​35 L2A6] (1).

Analyzing multivariate data (CD)

by Lattin, James M | Carroll, J. Douglas | Green, Paul E.

Material type: book Book; Literary form: Not fiction Publisher: New Delhi Cengage Learning 2015Availability: Items available for reference: Vikram Sarabhai Library [Call number: D002446] (1).

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