Legends in marketing - 8 Vols. Gronroos, Christian by Gronroos, Christian | Sheth, Jagdish N [Series Editor] | Fisk, Raymond P [Editor (Vol.1)] | Edvardsson, Bo [Editor (Vol.2)] | Strandvik, Tore [Editor (Vol.3)] | Crosby, Lawrence A [Editor (Vol.4)] | Ballantyne, David [Editor (Vol.5)] | Brodie, Roderick P [Editor (Vol.6)] | Schultz, Donald [Editor (Vol.7)] | Lindqvist, Lars-Johan [Editor (Vol.8)] | Baron, J. Stephen [Contributor (Vol.1)] | Bitner, Mary Jo [Contributor (Vol.1)] | Kristensson, Per [Contributor (Vol.1)] | Svensson, Goran [Contributor (Vol.2)] | Voss, Chris [Contributor (Vol.2)] | Wirtz, Jochen [Contributor (Vol.2)] | Barnes, James G [Contributor (Vol.3)] | Gustafsson, Anders [Contributor (Vol.3)] | Storbacka, Kaj [Contributor (Vol.3)] | Cronin, J. Joseph [Contributor (Vol.4)] | Frankwick, Gary L [Contributor (Vol.4)] | Gremler, Dwayne D [Contributor (Vol.4)] | Payne, Adrian [Contributor (Vol.5)] | Saren, Michael [Contributor (Vol.5)] | Varey, Richard [Contributor (Vol.5)] | Baker, Michael J [Contributor (Vol.6)] | Brookes, Richard W [Contributor (Vol.6)] | Kleinaltenkamp, Michael [Contributor (Vol.6)] | Little, Victoria J [Contributor (Vol.6)] | Duncan, Thomas R [Contributor (Vol.7)] | Kerr, Gayle [Contributor (Vol.7)] | Kitchen, Philip J [Contributor (Vol.7)] | Lindberg-Repo, Kirsti [Contributor (Vol.7)] | Moriarty, Sandra [Contributor (Vol.7)] | Gummesson, Evert [Contributor (Vol.8)] | Kotler, Philip [Contributor (Vol.8)] | Paltschik, Mikael [Contributor (Vol.8)] | Ramirez, Rafael [Contributor (Vol.8)].
Publisher: New Delhi Sage Publications 2013Availability: Items available for reference: Vikram Sarabhai Library Not for IssueCall number: R 658.80092 G7L3-I (8). :
