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The great marketing turnaround: the age of the individual-and how to profit from it

by Rapp, Stan | Collins, Tom.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs Prentice-Hall,Inc. 1990Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 R2G7] (1).

Max-e-marketing in the net future: the seven imperatives for outsmarting the competition in the net economy

by Rapp, Stan | Martin, Chuck.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 R2M22] (1).

Beyond Maxi Marketing: the new power of caring and daring

by Rapp, Stan | Collins, Thomas L.

Edition: International EditionMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill,Inc. 1994Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 R2B3] (1).

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