Indian Institute of Management Ahmedabad

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Applied multinational scaling: a comparison of approaches and algorithms

by Green, Paul E | Rao, Vithala R.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Holt, Rinehart and Winston 1972Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83018 G7A7] (1).

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Analysis for strategic marketing

by Rao, Vithala R | Steckel, Joel H.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Massachusetts Addison-Wesley Publishing Company 1998Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 R2A6] (1).

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Legends in marketing - 8 Vols.

by Wind, Yoram | Sheth, Jagdish N [Series Editor] | Thomas, Robert J [Editor (Vol.I)] | Kahn, Barbara E [Editor (Vol.II)] | Meyer, Robert J [Editor (Vol.II)] | Mahajan, Vijay [Editor (Vol.III)] | Reibstein, David J [Editor (Vol.IV)] | Bell, David R [Editor (Vol.V)] | Jain, Arun K [Editor (Vol.VI)] | Rao, Vithala R [Editor (Vol.VII)] | Day, George S [Editor (Vol.VIII)].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Los Angeles Sage Publications 2014Availability: Items available for reference: Vikram Sarabhai Library [Call number: R 658.8 W4L3-I] (8).

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Applied conjoint analysis

by Rao, Vithala R.

Publisher: New York Springer 2014Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8343 R2A7] (1).

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