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Marketing: best practices

by Czinkota, Michael R | Ronkainen, Ilkka A | Dickson, Peter R | Dunne, Patrick | Hoffman, K. Douglas | Hutt, Michael D | Rosenbloom, Bert | Sheth, Jagdish N | Shimp, Terence A | Siguaw, Judy A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Fort Worth Dryden Press 2000Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 C9M2] (1).

Marketing: best practices

by Hoffman, K. Douglas | Czinkota, Michael R | Peter, R. Dickson | Dunne, Patrick | Griffin, Abbie | Hutt D. Michael | Lindgren, John H | Lusch, Robert F | Ronkainen, Ilkka A | Rosenbloom, Bert | Sheth, jagadish N | Shimp, Terence A | Siguaw, Judy A | Simpson, Penny M | Speh, Thomas W | Urbany, Joel E.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Australia Thomson 2003Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 H6M2/2003] (1).

Integrated marketing communication in advertising and promotion

by Shimp, Terence A.

Edition: 8th ed. Publisher: Andover Cengage Learning 2012Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.82 S4I6] (1).

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