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Implementing the marketing concept one employee at a time: pinpointing beliefs about customer focus as a lever for organizational renewal

by Allen, Chris T | Barr, Terri Feldman | McQuarrie, Edward F.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Cambridge Marketing Science Institute 1998Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 A5I61] (1).

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by O'Guinn, Thomas C | Allen, Chris T | Semenik, Richard J.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Cincinnati South Western College Publishing 2000Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 O4A2/2000] (1).

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