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Dynamic management in marketing

by Alexander, Ralph Samuel | Berg, Thomas L.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood Richard D. Irwin, Inc. 1965Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 A5D9] (1).

Mismarketing: cases histories of marketing misfires

by Berg, Thomas L.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Garden City Doubleday & Company, Inc. 1970Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B3M4] (1).

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