Your search returned 2 results. Subscribe to this search

Not what you expected? Check for suggestions
|
Brand managers' perceptions of the marketing communications budget allocation process

by Low, George S | Mohr, Jakki J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Cambridge Marketing Science Institute 1998Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 L6B7] (1).

New but not improved: factors that affect the development of meaningful line extensions

by Andrews, Jonlee | Low, George S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Cambridge Marketing Science Institute 1998Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.7884 A6N6] (1).

Powered by Koha