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Marketing spending for new product introduction: entrant strategy and incumbent response Shankar, Venkatesh

by Shankar, Venkatesh.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cambridge Marketing Science Institute 1998Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.57 S4M2 (1).

Legends in marketing - 9 Vols. Kotler, Philip

by Kotler, Philip | Achrol, Ravi S [Editor (Vol.1)] | Blattberg, Robert C [Editor (Vol.2)] | Shankar, Venkatesh [Editor (Vol.3)] | Ambler, Tim [Editor (Vol.4)] | Urban, Glen [Editor (Vol.5)] | Roberts, John [Editor (Vol.5)] | Silk, Alvin [Editor (Vol.5)] | Wind, Jerry [Editor (Vol.5)] | Czinkota, Michael R [Editor (Vol.6)] | Skuba, Charles J [Editor (Vol.6)] | Duparcq, Patrick J [Editor (Vol.7)] | Wilkie, William L [Editor (Vol.8)] | Bloom, Paul N [Editor (Vol.9)] | Grier, Sonya A [Contributor ] | Andreason, Alan R [Contributor ] | Duparcq, Patrick J [Contributor ] | Czinkota, Michael R [Contributor ] | Roberts, John [Contributor ] | Barwise, Patrick [Contributor ] | Bayus, Barry L [Contributor ].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage Publications 2012Availability: Items available for reference: Vikram Sarabhai Library Not for IssueCall number: R 658.90092 K6L3-I (9). :

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