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Analyzing decision making: metric conjoint analysis

by Louviere, Jordan J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Newbury Park Sage publications 1988Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 L6A6] (1).

Using conjoint analysis to help design product platforms

by Moore, William L | Louviere, Jordan J | Verma, Rohit.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Cambridge Marketing Science Institute 1998Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.5 M6U8] (1).

Stated choice methods: analysis and applications

by Louviere, Jordan J | Hensher, David A | Swait, Joffre D.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Cambridge Cambridge University Press 2000Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 L6S8] (1).

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