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Marketing metrics: the definitive guide to measuring marketing performance by Farris, Paul W | Bendle, Neil T | Pfeifer, Philip E | Reibstein, David J. Edition: 2nd ed.Material type:  Book; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Dorling Kindersley (India) Pvt. Ltd., 2011Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.83 F2M2.
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Marketing metrics: 50+ metrics every executive should master by Farris, Paul W | Bendle, Neil T | Pfeifer, Philip E | Reibstein, David J. Publication details: New Delhi Dorling Kindersley(India) Pvt. Ltd. 2008Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.83015118 F2M2.
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Marketing: concepts, strategies and decision by Reibstein, David J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Englewoo Cliffs, N.J. Prentice-Hall, Inc. 1985Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 R3M2.
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Wharton on dynamic competitive strategy by Day, George S [Editor] | Reibstein, David J [Editor] | Gunther, Robert E [Editor]. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New York John Wiley & Sons, Inc. 1997Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.4 W4.
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